Why Go With ActiveTrail Email Marketing Automation Activecampaign
ActiveTrail.com does not require Any sort of marketing or tech expertise, as well as a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message effort but you are concerned your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get started. Email Marketing Automation Activecampaign
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to keep up with the type of personal interactions which are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which handle many accounts, and looking for custom features for their demands.
Ecommerce companies and internet stores.
Marketers that want to automate their client travels.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop better campaigns. It is also good at integrating different programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be incorporated in multiple manners on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple website builder. It allows you to easily export your contacts enter them manually, and walks you through every procedure. When you hit on”make an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads having an easily customizable box of alternatives. Here you can upload images and create a gallery in your account that you easily pull pictures from later on. Email Marketing Automation Activecampaign
The shipping alternatives are easy to Arrange based on contact lists which you can update at will. This allows you to create many versions of a targeted campaign for numerous lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially not compared to site builder websites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for after repeat use. The templates range from blank or very threadbare ones into more colorful and dynamic presentations. You will find templates suited for makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the exact same time was also answered 4 hours later.
Irrespective of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer support might leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each and every contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and then use the machine to customize the messages to your customers.
Their autoresponder and event Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business with a small number of customers to contact, and large corporations who can scale up to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional site to get one-off events or sales, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data from future attempts.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Automation Activecampaign
Designing and publishing a questionnaire is a simple and straightforward process. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your polls in to your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) that provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by picking from one of the most popular pre-made templates categorized by context and purpose, such as new technology product, restaurant advertising or holiday advertisement.
At this stage, half of the job has been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of this service. Here are a Few of the most common integrations:
· WordPress — Insert an ActiveTrail registration form into your blog, which adds users to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is the added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a Considerable number of options for marketing Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Email Marketing Automation Activecampaign
Every automation process has a beginning and end, but in between, pick As many or as few activities as required. You can do just about anything; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, another email may be sent which reminds contacts to buy products that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact info without having to find and edit individual contacts.
Another Superb resource for touch import direction is that the import History section, which gives you an overview of imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never need to trawl through pages of choices searching for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complicated and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to organize your automation in this manner so that you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, too.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t have to hire additional staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier at which every single Functionality is available across each and every tier. Users don’t have to fret about not obtaining key features for picking a cheaper price program.
The pricing depends upon the number of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing Automation Activecampaign
The email and SMS bundles have their own different pricing versions. All these are one off payments where consumers receive a fixed quantity of mails or SMS to send for a set cost, which is beneficial for businesses seeking to perform just one email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is important for business looking to build their client base and expand the reach of their own brand. With reduced costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.