Why Move With ActiveTrail Email Marketing Automation
ActiveTrail.com does not need Any sort of advertising or tech expertise, and even a first-time user can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to start a message effort but you are concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages sent to your contacts move out at the right time of day when they are most-likely to get opened. Email Marketing Automation
The system also allows you to Heavily customize the messages so they do not come off as type letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you keep up with the type of personal interactions that are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that handle many accounts, and looking for custom features for their demands.
Ecommerce companies and internet stores.
Marketers that wish to automate their client travels.
Advantages and Disadvantages
Landing page builder
Effortless to use
Responsive customer service
Somewhat limited collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying out a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop superior campaigns. It is also effective at integrating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in multiple ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit on”make an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of options. Here you can upload images and create a gallery on your account that you easily pull images from in the future. Email Marketing Automation
The shipping options are easy to Arrange based on contact lists that you can upgrade at will. This allows you to create multiple versions of a targeted campaign for multiple lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
This same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially compared to website builder websites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for later repeat usage. The templates range from blank or quite threadbare ones into more vibrant and dynamic presentations. There are templates suited for cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic designs, but each option is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same period was answered 4 hours later.
Regardless of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each and every contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and use the system to customize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique businesses that has a few of clients to contact, and massive corporations who can scale to massive plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Great way to produce a special promotional page for one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Automation
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your surveys into your automation workflows.
Choose between open ended, single, multi-select and private info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Begin by picking from among those most popular pre-made templates categorized with context and purpose, such as fresh tech product, restaurant promotion or holiday advertisement.
At this stage, half of the job has been performed for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The usefulness of the ceremony. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your site, which adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, like the number of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email marketing campaign. There is added functionality to program the when you would like to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail Provides a substantial number of solutions for marketing Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Automation
Every automation process has a start and end, but in between, select As many or as little activities as required. You can do just about whatever; for example, create an automation to send readers an email in their birthdays, then after a timed delay of your choice, yet another email may be sent that reminds contacts to buy goods that they have in their basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily lets you update existing contact info without having to find and edit individual contacts.
Another excellent source for touch import management is that the import History section, which provides you an overview of imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Chance to rapidly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of options looking for the proper action, which makes it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to organize your automation in such a manner so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the software readily, Selecting you won’t need to hire additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing tier where each single Functionality is available across each and every tier. Users don’t have to worry about not obtaining key attributes for picking a more affordable price plan.
The pricing depends upon the number of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Email Marketing Automation
The email and SMS bundles have their own different pricing models. All these are one off payments where users get a fixed quantity of emails or SMS to send for a set price, which is beneficial for businesses looking to perform a single email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is important for business looking to construct their customer base and expand the reach of their brand. With reduced costs and high usability, ActiveTrail is a great selection for marketing campaigns.
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