Why Move With ActiveTrail Email Marketing Automation Best Practices
ActiveTrail.com doesn’t need Any sort of advertising or tech expertise, and even a first-time consumer can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message campaign but you’re concerned your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get started. Email Marketing Automation Best Practices
The platform also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and includes detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the sort of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and looking for custom attributes for their demands.
Ecommerce businesses and online stores.
Marketers that want to automate their client travels.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email these days, particularly with virtually everyone carrying out a smart phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can make Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It’s also effective at integrating other applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered mails is a Great way to ensure automatic interaction with clients anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in multiple ways on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit on”make an email” you receive 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads having an easily customizable box of alternatives. Here you can upload pictures and make a gallery in your account which you readily pull pictures from later on. Email Marketing Automation Best Practices
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This allows you to make many variations of a targeted campaign for multiple lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially not compared to site builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for later repeat usage. The templates include blank or quite threadbare ones into more vibrant and dynamic presentations. There are templates suited for cosmetics companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and simple, even generic designs, but every option is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same period was answered 4 hours later.
Regardless of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they could be of more help.
That said, in comparison to other technology Websites, ActiveTrail’s customer service might leave something to be desired. There is not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and then use the system to personalize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business that has a few of customers to contact, and large corporations that can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional page for one-off events or revenue, and with the website’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Automation Best Practices
Designing and publishing a survey is a simple and straightforward process. Select the question types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your polls in to your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) that provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing tools. Start by selecting from one of those most popular pre-made templates categorized with context and purpose, such as fresh technology product, restaurant promotion or vacation advertisement.
At this phase, half of the work has been performed for you. All you Have to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The utility of the ceremony. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration type to your blog, which adds customers to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, such as the amount of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communication subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a Considerable number of options for marketing Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a contact or clicking on a hyperlink.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing Automation Best Practices
Every automation process has a start and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, another email may be sent which reminds contacts to get products that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact info without having to find and edit individual contacts.
Another excellent resource for touch import direction is the import History section, which gives you a synopsis of all imported contacts. From here, determine how many contacts were added, updated, deleted, as well as how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of options looking for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in this way so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
But the least tech-savvy user can use the software easily, Ensuring you won’t need to employ additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade where each single Functionality can be found across each and every tier. Users don’t need to fret about not accessing key attributes for picking a cheaper price plan.
The pricing is based on the Amount of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Email Marketing Automation Best Practices
The email and SMS bundles have their own different pricing models. All these are one off payments where consumers receive a fixed quantity of emails or SMS to send for a set cost, which is useful for businesses seeking to perform just one email or SMS blast. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to business looking to construct their customer base and expand the reach of their brand. With reduced prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.