Why Go With ActiveTrail Email Marketing Automation Blog
ActiveTrail.com doesn’t need Any kind of advertising or tech experience, and even a first-time user can walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message effort but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages sent to your contacts go out in the time of day when they’re most-likely to get opened. Email Marketing Automation Blog
The platform also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the type of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and searching for custom features for their demands.
Ecommerce companies and online stores.
Marketers who want to automate their client travels.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer service
Somewhat restricted Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email these days, especially with virtually everyone carrying out a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop better campaigns. It’s also effective at incorporating different programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be integrated in numerous manners on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a easy site builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit “make an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery on your account that you easily pull pictures from in the future. Email Marketing Automation Blog
The sending alternatives are easy to Arrange according to contact lists which you can update at will. This allows you to make many versions of a targeted campaign for multiple lists of people with different traits and interests, which you can track through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially compared to website builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for after repeat use. The templates range from sterile or very threadbare ones to more colorful and dynamic presentations. There are templates suited to cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same time was also answered 4 hours afterwards.
Regardless of the topic at hand, The client service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, compared to other technology Sites, ActiveTrail’s customer support might leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and use the machine to personalize the messages to your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a way to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses that has a few of customers to contact, and massive corporations who can scale up to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to create a distinctive promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Automation Blog
Designing and publishing a questionnaire is a simple and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail manages everything else. You are able to integrate your polls into your automation workflows.
Pick between open-ended, single, multi-select and private info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by picking from among the most popular pre-made templates categorized by context and purpose, such as new tech product, restaurant advertising or vacation advertising.
At this phase, half of the work has been performed for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of this service. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type into your blog, which adds users to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, such as the amount of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. Additionally, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communication subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is the added functionality to schedule the when you want to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable number of options for promotion Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Automation Blog
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, another email may be sent that reminds contacts to get goods that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without having to find and edit individual contacts.
Another Superb source for touch import management is the import Background section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly fix the issue.
Benefits of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of choices looking for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and dynamic automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to plan your automation in this way so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications readily, Selecting you won’t have to hire extra staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing grade where every single Performance can be found across every single tier. Users don’t have to worry about not accessing key attributes for picking a more affordable price plan.
The pricing is based on the number of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Email Marketing Automation Blog
The email and SMS packages have their own independent pricing models. These are one off payments where users receive a fixed quantity of mails or SMS to send for a set cost, which is beneficial for companies seeking to do a single email or SMS burst. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This program solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is very important to company seeking to construct their customer base and expand the range of their own brand. With reduced costs and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.