Why Move With ActiveTrail Email Marketing Automation Case Study
ActiveTrail.com doesn’t require Any sort of advertising or tech expertise, as well as a first-time consumer can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message campaign but you’re concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages delivered to your contacts go out in the time of day when they’re most-likely to get opened. Email Marketing Automation Case Study
The platform also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the sort of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and looking for custom attributes for their demands.
Ecommerce businesses and internet shops.
Marketers that want to automate their client travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat restricted Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns solely by email these days, particularly with virtually everybody carrying out a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It is also effective at integrating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in numerous ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy site builder. It enables you to easily export your contacts enter them manually, and walks you through each process. When you hit on”create an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of options. Here you can upload images and create a gallery on your account which you readily pull images from later on. Email Marketing Automation Case Study
The sending alternatives are easy to Arrange based on contact lists that you can upgrade at will. This allows you to create many variations of a targeted effort for numerous lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much selection, especially not compared to site builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat usage. The templates range from sterile or very threadbare ones into more colorful and lively demonstrations. You will find templates suited for makeup companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic designs, but each option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the same period was also answered 4 hours later.
Regardless of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, compared to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and then use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique business with a few of customers to contact, and large corporations who can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Great way to produce a special promotional page to get one-off events or sales, and with the site’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Automation Case Study
Designing and publishing a survey is an easy and straightforward procedure. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your polls into your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Begin by selecting from among those most popular pre-made templates categorized by context and purpose, such as new technology merchandise, restaurant promotion or vacation advertising.
At this phase, half of this job has been done for you. All you Have to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of this service. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type to your blog, which automatically adds customers to the ActiveTrail recipient list, finally raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, like the number of contacts opening your mails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration form. In addition, integrate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communication subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a substantial number of options for promotion Automation, making sure you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing Automation Case Study
Every automation process has a start and end, but in between, pick As many or as few actions as required. You can do just about anything; for example, create an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email may be sent that reminds contacts to buy products that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without needing to find and edit individual contacts.
Another Superb source for contact import direction is that the import Background section, which provides you an overview of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Intuitive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never need to trawl through pages of options searching for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complicated and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to organize your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
However, the least tech-savvy user can use the software readily, Selecting you won’t have to hire extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade where every single Performance can be found across every single tier. Users don’t need to worry about not obtaining key features for picking a more affordable price program.
The pricing depends upon the number of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing Automation Case Study
The email and SMS packages have their own different pricing versions. These are one off payments where users get a fixed quantity of mails or SMS to ship to get a set price, which is useful for companies seeking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective customers, which is very important to business looking to build their client base and expand the range of their brand. With reduced costs and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.