Why Go With ActiveTrail Email Marketing Automation Comparison
ActiveTrail.com does not need Any sort of advertising or tech expertise, and even a first-time consumer can easily walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to start a message campaign but you are worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages delivered to your contacts go out in the right time of day when they are most-likely to get started. Email Marketing Automation Comparison
The platform also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and looking for custom attributes for their demands.
Ecommerce companies and online shops.
Marketers that want to automate their customer journeys.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat limited Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also effective at integrating other programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with clients whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in numerous manners in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a easy website builder. It allows you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit “create an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of options. Here you can upload images and make a gallery on your account which you easily pull pictures from later on. Email Marketing Automation Comparison
The shipping alternatives are easy to Arrange based on contact lists that you can update at will. This permits you to make many variations of a targeted effort for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics program.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to site builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for after repeat usage. The templates include blank or quite threadbare ones into more colorful and lively presentations. There are templates suited for cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic layouts, but each alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same period was also answered 4 hours afterwards.
Regardless of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they are of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer support may leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and use the machine to customize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business that has a small number of clients to contact, and large corporations that can scale to massive plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Great way to create a distinctive promotional site to get one-off events or sales, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Automation Comparison
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Pick between open-ended, single, multi-select and private info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Start by picking from among the well-designed pre-made templates categorized by purpose and context, such as new technology merchandise, restaurant advertising or holiday advertising.
At this phase, half of the work has been performed for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of the ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form to your blog, which adds customers to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, such as the amount of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration type. In addition, integrate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There’s added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail Provides a Considerable number of options for marketing Automation, making sure you engage with clients on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking on a link.
Each template is fully customizable, and you can create your own Automation completely from scratch. Email Marketing Automation Comparison
Every automation process has a start and end, but in between, pick As many or as little actions as required. You can do just about whatever; for example, make an automation to send readers an email in their birthdays, then following a timed delay of your choosing, another email may be sent that reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily lets you upgrade existing contact info without needing to find and edit individual contacts.
Another Superb resource for touch import management is that the import Background section, which gives you an overview of imported contacts. From here, determine how many contacts were inserted, deleted, updated, and even how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Instinctive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of choices searching for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout allows you to organize your automation in this way so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
But even the least tech-savvy user can use the applications readily, Selecting you won’t need to employ extra staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which every single Performance can be found across each and every tier. Users do not need to worry about not accessing key features for choosing a cheaper price plan.
The pricing is based on the number of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Automation Comparison
The email and SMS packages have their own different pricing versions. These are one off payments where users get a fixed quantity of mails or SMS to send to get a set price, which is beneficial for companies looking to do just one email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive companies.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with present and Prospective clients, which is important for business looking to construct their customer base and expand the range of their own brand. With low costs and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.