Why Move With ActiveTrail Email Marketing Automation Consultant
ActiveTrail.com doesn’t need Any sort of advertising or tech expertise, as well as a first-time user can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to start a message effort but you are worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages sent to your contacts go out in the time of day when they are most-likely to get started. Email Marketing Automation Consultant
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The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Ideal for
Small and medium size businesses, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that handle many accounts, and looking for custom attributes for their demands.
Ecommerce companies and internet shops.
Marketers that want to automate their customer journeys.
Benefits and Disadvantages
Advantages:
Low cost
Landing page builder
Easy to use
Responsive customer service
Cons:
Somewhat restricted collection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns solely by email nowadays, particularly with virtually everyone carrying a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop superior campaigns. It is also effective at integrating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to guarantee automated interaction with clients anytime they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple site builder. It allows you to easily export your contacts enter them manually, and walks you through every procedure. When you hit on”make an email” you receive 5 choices — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template loads with an easily customizable box of alternatives. Here you can upload pictures and create a gallery in your account that you easily pull pictures from later on. Email Marketing Automation Consultant
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The sending options are easy to Arrange according to contact lists which you can update at will. This allows you to create multiple versions of a targeted effort for multiple lists of individuals with different traits and interests, which you can track through ActiveTrail’s analytics system.
This same ease of use applies to Generating landing pages and SMS campaigns.
Templates
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much variety, especially not compared to website builder websites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for later repeat usage. The templates range from sterile or quite threadbare ones to more colorful and dynamic presentations. You will find templates suited for makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic layouts, but every alternative is extremely customizable.
Customer Support
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service responses were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, in comparison to other tech Websites, ActiveTrail’s customer service might leave something to be desired. There is not any live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
Characteristics
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and then use the machine to personalize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses with a few of clients to contact, and large corporations that can scale to massive plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional page for one-off events or revenue, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
Surveys
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Automation Consultant
Designing and publishing a survey is a simple and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) that gives you an overall index of consumer satisfaction.
Editing
ActiveTrail sets itself apart with simple powerful editing tools. Start by selecting from one of the most popular pre-made templates categorized by purpose and context, such as fresh technology merchandise, restaurant advertising or vacation advertising.
At this stage, half of the work has already been done for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
Integrations
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of the ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to find, such as the number of contacts opening your emails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. In addition, incorporate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
SMS campaigns
Together with ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There’s added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your customers at the best time.
Marketing Automation
ActiveTrail Provides a Considerable variety of solutions for marketing Automation, ensuring you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Email Marketing Automation Consultant
Every automation procedure has a start and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, create an automation to send readers an email in their birthdays, then after a timed delay of your choosing, another email may be sent that reminds contacts to buy goods that they have in their basket.
Advanced Features
Several advanced functions Makes your life simpler when importing data.
Among the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without needing to find and edit individual contacts.
Another excellent source for contact import direction is the import History section, which gives you an overview of imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many mistakes there were during the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Chance to quickly fix the matter.
Benefits of ActiveTrail
Straightforward interface
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of choices looking for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to plan your automation in this way so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
But even the least tech-savvy user can use the software easily, Selecting you won’t have to hire extra staff or spend time training your existing workforce.
Pricing
ActiveTrail Provides a transparent pricing grade where every single Functionality can be found across every single tier. Users don’t have to worry about not accessing key features for picking a cheaper price program.
The pricing is based on the Amount of contacts the business wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing Automation Consultant
The email and SMS bundles have their own different pricing versions. All these are one off payments where consumers receive a set amount of mails or SMS to send for a set price, which is beneficial for businesses seeking to perform a single email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
Conclusion
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive companies.
This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is important for business seeking to construct their client base and expand the range of their own brand. With reduced prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.
click here to subscribe to ActiveTrail today.