Why Go With ActiveTrail Email Marketing Automation For Ecommerce
ActiveTrail.com doesn’t need Any sort of advertising or tech expertise, as well as a first-time consumer can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to start a message effort but you’re concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they are most-likely to get started. Email Marketing Automation For Ecommerce
The platform also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and includes detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and searching for custom attributes for their needs.
Ecommerce businesses and online stores.
Marketers who wish to automate their customer journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would indicate operating ad Campaigns exclusively by email these days, particularly with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop superior campaigns. It’s also effective at incorporating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to guarantee automatic interaction with clients whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy website builder. It allows you to easily import your contacts or enter them manually, and walks you through each process. When you hit “create an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of alternatives. Here you can upload pictures and create a gallery in your account that you readily pull pictures from in the future. Email Marketing Automation For Ecommerce
The shipping alternatives are easy to Arrange based on contact lists that you can upgrade at will. This allows you to make multiple versions of a targeted effort for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to site builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates include sterile or quite threadbare ones into more colorful and dynamic demonstrations. You will find templates suited for cosmetics companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and easy, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was also answered 4 hours afterwards.
Regardless of the topic at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each and every contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and then use the machine to customize the messages to your customers.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give users a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business with a few of customers to contact, and large corporations who can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to create a distinctive promotional page for one-off events or sales, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Automation For Ecommerce
Designing and publishing a survey is a simple and straightforward process. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your surveys in to your automation workflows.
Choose between open-ended, single, multi-select and private info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Begin by selecting from among those well-designed pre-made templates categorized by context and purpose, such as fresh technology merchandise, restaurant advertising or vacation advertisement.
At this phase, half of this work has already been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of the ceremony. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your blog, which automatically adds users to the ActiveTrail recipient listing, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, like the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail Provides a substantial variety of options for promotion Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Email Marketing Automation For Ecommerce
Every automation procedure has a beginning and end, but in between, pick As many or as little actions as required. You can do just about anything; for example, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent that reminds contacts to buy goods they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact info without needing to find and edit individual contacts.
Another Superb resource for touch import management is the import History section, which provides you a synopsis of imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, as well as how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices searching for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to plan your automation in this way so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
But the least tech-savvy user can use the software easily, Ensuring you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance is available across each and every tier. Users don’t have to worry about not obtaining key attributes for choosing a more affordable price plan.
The pricing depends upon the number of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing Automation For Ecommerce
The email and SMS bundles have their own independent pricing models. These are one off payments where users receive a set amount of mails or SMS to ship for a set cost, which is useful for companies seeking to do just one email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is important for business seeking to build their client base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.