Why Go With ActiveTrail Email Marketing Automation Guide
ActiveTrail.com doesn’t require Any sort of marketing or tech expertise, as well as a first-time user can walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re looking to start a message effort but you’re concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages sent to your contacts go out in the time of day when they’re most-likely to get opened. Email Marketing Automation Guide
The platform also allows you to Heavily personalize the messages so they don’t come off as type letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the type of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size businesses, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online stores.
Marketers that want to automate their customer journeys.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat limited Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying a intelligent phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It’s also good at integrating different programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to ensure automated interaction with clients whenever they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a easy site builder. It allows you to easily export your contacts enter them manually, and walks you through each process. When you hit “make an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery on your account that you readily pull images from later on. Email Marketing Automation Guide
The sending alternatives are easy to Arrange based on contact lists which you can upgrade at will. This allows you to make multiple versions of a targeted effort for multiple lists of individuals with different traits and interests, which you can track through ActiveTrail’s analytics program.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially not compared to site builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform Permits You to save Your templates for later repeat use. The templates include blank or quite threadbare ones to more colorful and lively presentations. You will find templates suited for cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, compared to other technology Websites, ActiveTrail’s customer support may leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each and every contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and use the system to customize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business with a few of customers to contact, and massive corporations that can scale to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional page to get one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Automation Guide
Designing and publishing a survey is a simple and straightforward process. Select the question types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your polls into your automation workflows.
Choose between open ended, single, multi-select and private info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing tools. Start by selecting from among those most popular pre-made templates categorized with purpose and context, such as fresh technology merchandise, restaurant advertising or holiday advertising.
At this stage, half of this work has been done for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of the ceremony. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type into your site, which adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration form. In addition, incorporate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communication readers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s the added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial variety of options for marketing Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing Automation Guide
Every automation procedure has a beginning and end, but in between, pick As many or as little actions as required. You can do just about anything; for instance, make an automation to send readers an email on their birthdays, then following a timed delay of your choosing, another email could be sent which reminds contacts to buy products they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without needing to edit and find individual contacts.
Another excellent source for contact import management is the import History section, which gives you a synopsis of imported contacts. From here, determine how many contacts have been inserted, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of choices looking for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to plan your automation in such a manner so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
However, even the least tech-savvy user can use the software easily, Selecting you won’t need to hire extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which each single Performance can be found across each and every tier. Users do not need to worry about not accessing key features for picking a cheaper price plan.
The pricing depends upon the number of contacts that the Company wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing Automation Guide
The email and SMS bundles have their own different pricing models. These are one off payments where consumers get a fixed quantity of mails or SMS to send for a set cost, which is useful for companies looking to do just one email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is important for business seeking to construct their client base and expand the reach of their brand. With reduced prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.