Why Move With ActiveTrail Email Marketing Automation How To Guide
ActiveTrail.com does not require Any kind of marketing or tech experience, and even a first-time user can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message effort but you are concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they are most-likely to get started. Email Marketing Automation How To Guide
The platform also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size companies, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and looking for custom attributes for their needs.
Ecommerce companies and internet stores.
Marketers who want to automate their customer journeys.
Advantages and Disadvantages
Landing page builder
Effortless to use
Responsive customer support
Somewhat limited collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email these days, particularly with virtually everybody carrying a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop superior campaigns. It’s also effective at integrating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with clients anytime they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Easy to make and can be integrated in numerous ways on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a easy website builder. It allows you to easily import your contacts or enter them manually, and walks you through each process. When you hit on”create an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of options. Here you are able to upload pictures and create a gallery in your account which you easily pull pictures from in the future. Email Marketing Automation How To Guide
The sending options are easy to Arrange according to contact lists which you can update at will. This allows you to create multiple variations of a targeted campaign for multiple lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics program.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much selection, especially not compared to website builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for later repeat usage. The templates include sterile or very threadbare ones to more vibrant and dynamic presentations. You will find templates suited to makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and simple, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours later.
Regardless of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer support may leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and use the system to customize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give users a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business that has a small number of customers to contact, and large corporations who can scale up to enormous plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional page to get one-off events or revenue, and with the website’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Automation How To Guide
Designing and publishing a survey is an easy and straightforward process. Select the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls in to your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. Additionally, select personal information, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Begin by selecting from among those most popular pre-made templates categorized by context and purpose, such as fresh tech product, restaurant advertising or vacation advertisement.
At this phase, half of the job has already been done for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The usefulness of the service. Here are some of the most common integrations:
· Twitter — Insert an ActiveTrail registration type into your site, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. In addition, integrate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a substantial number of solutions for promotion Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Automation How To Guide
Every automation procedure has a beginning and end, but in between, select As many or as few activities as required. You can do just about anything; for instance, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, another email may be sent that reminds contacts to buy goods that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily lets you upgrade existing contact information without needing to edit and find individual contacts.
Another Superb resource for touch import direction is that the import History section, which provides you a synopsis of imported contacts. From here, determine how many contacts were added, updated, deleted, as well as how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of choices looking for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to plan your automation in such a way so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
But the least tech-savvy user can use the software easily, Selecting you won’t need to hire extra staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where each single Performance is available across each and every tier. Users do not need to fret about not accessing key attributes for choosing a more affordable price plan.
The pricing depends upon the number of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Automation How To Guide
The email and SMS bundles have their own independent pricing versions. All these are one off payments where consumers receive a set amount of mails or SMS to ship for a set price, which is beneficial for businesses seeking to do a single email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost emotional bonds with existing and Prospective clients, which is very important to business seeking to build their customer base and expand the reach of their brand. With reduced prices and high usability, ActiveTrail is a great choice for marketing campaigns.
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