Why Go With ActiveTrail Email Marketing Automation Is
ActiveTrail.com doesn’t require Any kind of marketing or tech experience, and even a first-time consumer can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message campaign but you are worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages delivered to your contacts go out in the right time of day when they are most-likely to get opened. Email Marketing Automation Is
The platform also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and looking for custom features for their needs.
Ecommerce businesses and internet stores.
Marketers who want to automate their customer journeys.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop superior campaigns. It’s also effective at incorporating different applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Great way to ensure automated interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in multiple manners on your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple site builder. It allows you to easily export your contacts or enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of options. Here you can upload pictures and create a gallery in your account that you easily pull images from later on. Email Marketing Automation Is
The sending options are easy to Arrange based on contact lists which you can upgrade at will. This allows you to create many versions of a targeted effort for numerous lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
This same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially compared to website builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for later repeat use. The templates range from sterile or quite threadbare ones to more colorful and dynamic presentations. You will find templates suited for makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered effectively. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same period was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, compared to other technology Websites, ActiveTrail’s customer support may leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for determining when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and use the system to personalize the messages to your customers.
Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a means to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses with a small number of clients to contact, and massive corporations that can scale up to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to create a special promotional page to get one-off events or sales, and with the website’s survey and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Automation Is
Designing and publishing a questionnaire is a simple and straightforward process. Select the question types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your surveys into your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Begin by picking from one of the most popular pre-made templates categorized by purpose and context, such as fresh tech product, restaurant promotion or vacation advertisement.
At this stage, half of this work has already been performed for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration type into your site, which automatically adds users to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to discover, like the amount of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. Additionally, incorporate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email advertising campaign. There is the added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable number of options for promotion Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Automation Is
Every automation procedure has a beginning and end, but in between, select As many or as little activities as required. You can do just about whatever; for example, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, yet another email may be sent which reminds contacts to get products they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another excellent resource for touch import management is the import Background section, which provides you an overview of imported contacts. From here, ascertain how many contacts have been inserted, updated, deleted, as well as how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly repair the issue.
Advantages of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of choices looking for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to organize your automation in this way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications readily, Selecting you won’t need to employ additional staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing grade at which every single Functionality can be found across each and every tier. Users don’t have to fret about not obtaining key features for picking a cheaper price plan.
The pricing is based on the number of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Email Marketing Automation Is
The email and SMS bundles have their own different pricing versions. These are one off payments where users get a fixed quantity of emails or SMS to ship to get a set price, which is useful for businesses looking to do just one email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is important for business seeking to construct their customer base and expand the reach of their own brand. With low costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.