Why Go With ActiveTrail Email Marketing Automation Open Source
ActiveTrail.com does not require Any kind of marketing or tech expertise, and even a first-time user can walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message campaign but you’re concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust so, so that messages delivered to your contacts go out in the right time of day when they are most-likely to get opened. Email Marketing Automation Open Source
The platform also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), assisting you to stay informed about the type of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size companies, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and looking for custom features for their demands.
Ecommerce businesses and online shops.
Marketers who want to automate their customer travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat limited collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would indicate operating ad Campaigns exclusively by email nowadays, particularly with virtually everyone carrying a intelligent phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also effective at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with clients anytime they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in multiple manners in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple site builder. It enables you to easily export your contacts enter them manually, and walks you through every procedure. When you hit on”create an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you can upload pictures and create a gallery on your account that you readily pull pictures from later on. Email Marketing Automation Open Source
The sending alternatives are easy to Arrange based on contact lists that you can update at will. This allows you to make multiple variations of a targeted effort for numerous lists of people with various traits and interests, which you can track through ActiveTrail’s analytics program.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially compared to website builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for later repeat use. The templates range from sterile or quite threadbare ones to more vibrant and lively presentations. There are templates suited for makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the same period was answered 4 hours later.
Regardless of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they could be of more help.
That said, in comparison to other tech Sites, ActiveTrail’s customer support may leave something to be wanted. There’s no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two and then use the system to personalize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business that has a few of clients to contact, and massive corporations who can scale to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Great way to produce a special promotional page for one-off events or sales, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data from future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Automation Open Source
Designing and publishing a survey is a simple and straightforward process. Pick the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your polls into your automation workflows.
Pick between open ended, solitary, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by selecting from among those well-designed pre-made templates categorized with purpose and context, such as new tech product, restaurant advertising or holiday advertising.
At this stage, half of the work has already been performed for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The usefulness of the service. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration form to your blog, which automatically adds customers to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, like the amount of contacts opening your emails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration type. In addition, integrate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to program the when you want to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial variety of solutions for marketing Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Each template is fully customizable, and you can create your own Automation completely from scratch. Email Marketing Automation Open Source
Every automation process has a beginning and end, but in between, pick As many or as little actions as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email may be sent which reminds contacts to buy goods they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact information without needing to find and edit individual contacts.
Another excellent resource for touch import management is the import Background section, which gives you an overview of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, and even how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of options searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to plan your automation in such a manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
However, even the least tech-savvy user can use the software readily, Selecting you won’t need to hire additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing grade where every single Functionality can be found across every single tier. Users don’t have to fret about not obtaining key attributes for picking a more affordable price program.
The pricing depends upon the number of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Email Marketing Automation Open Source
The email and SMS bundles have their own independent pricing versions. These are one off payments where consumers receive a fixed quantity of mails or SMS to send for a set price, which is beneficial for companies looking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to company looking to construct their customer base and expand the range of their brand. With low costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.