Why Go With ActiveTrail Email Marketing Automation Pdf
ActiveTrail.com doesn’t need Any sort of advertising or tech expertise, as well as a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message campaign but you are concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust so, so that messages delivered to your contacts move out in the time of day when they’re most-likely to get opened. Email Marketing Automation Pdf
The system also allows you to Heavily personalize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the type of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, that are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and looking for custom features for their needs.
Ecommerce companies and internet stores.
Marketers that wish to automate their customer travels.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited collection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop better campaigns. It’s also good at incorporating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered emails is a Great way to guarantee automatic interaction with customers whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be incorporated in numerous manners on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy site builder. It enables you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account that you readily pull pictures from in the future. Email Marketing Automation Pdf
The shipping alternatives are easy to Arrange according to contact lists that you can update at will. This allows you to create multiple variations of a targeted campaign for numerous lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics program.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to website builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from sterile or quite threadbare ones into more vibrant and lively presentations. You will find templates suited for makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same time was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they are of more help.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer support might leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and use the system to customize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business with a few of customers to contact, and massive corporations that can scale to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional site to get one-off events or revenue, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Automation Pdf
Designing and publishing a survey is a simple and straightforward process. Select the query types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your surveys into your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Start by selecting from among those well-designed pre-made templates categorized with context and purpose, such as new technology merchandise, restaurant promotion or holiday advertising.
At this phase, half of this work has already been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of this service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, such as the number of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. In addition, integrate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a substantial number of solutions for marketing Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Automation Pdf
Every automation process has a beginning and end, but in between, select As many or as little activities as required. You can do just about anything; for example, make an automation to send readers an email in their birthdays, then after a timed delay of your choosing, another email could be sent which reminds contacts to get goods that they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without needing to edit and find individual contacts.
Another Superb resource for touch import management is that the import History section, which provides you an overview of imported contacts. From here, determine how many contacts have been inserted, updated, deleted, as well as how many mistakes there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of options looking for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complicated and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in this manner so you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
But the least tech-savvy user can use the software easily, Ensuring you won’t need to hire additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which every single Functionality can be found across each and every tier. Users don’t have to fret about not accessing key features for picking a more affordable price plan.
The pricing is based on the number of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Automation Pdf
The email and SMS bundles have their own different pricing models. All these are one off payments where consumers get a set amount of mails or SMS to ship to get a set price, which is useful for companies looking to perform a single email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to company looking to build their client base and expand the reach of their brand. With reduced costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.