Why Go With ActiveTrail Email Marketing Automation Positon With Apollo Group
ActiveTrail.com does not require Any sort of marketing or tech experience, and even a first-time user can walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message campaign but you’re concerned your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages sent to your contacts go out in the right time of day when they are most-likely to get opened. Email Marketing Automation Positon With Apollo Group
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the sort of personal interactions that are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which handle many accounts, and searching for custom features for their demands.
Ecommerce companies and online shops.
Marketers who wish to automate their customer travels.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat limited Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns exclusively by email these days, particularly with virtually everybody carrying out a smart phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop better campaigns. It’s also effective at incorporating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to ensure automated interaction with customers whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be incorporated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit on”create an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads with an easily customizable box of options. Here you can upload images and create a gallery on your account that you easily pull pictures from later on. Email Marketing Automation Positon With Apollo Group
The shipping options are easy to Arrange based on contact lists which you can upgrade at will. This allows you to create many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much variety, especially compared to site builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates include sterile or very threadbare ones into more colorful and dynamic presentations. There are templates suited to makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic designs, but every option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same period was also answered 4 hours later.
Irrespective of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer service might leave something to be desired. There’s not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for determining when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and then use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique businesses with a small number of customers to contact, and massive corporations that can scale to enormous plans. The user has the leeway to decide which program works best for them.
The landing page founder is a Great way to produce a special promotional page to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Automation Positon With Apollo Group
Designing and publishing a survey is an easy and straightforward process. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls in to your automation workflows.
Pick between open ended, solitary, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Begin by picking from one of the well-designed pre-made templates categorized by purpose and context, such as fresh technology merchandise, restaurant advertising or vacation advertising.
At this phase, half of this job has been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of the ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration type into your site, which automatically adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to find, such as the amount of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. Additionally, incorporate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a substantial number of options for marketing Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing Automation Positon With Apollo Group
Every automation procedure has a start and end, but in between, select As many or as few activities as required. You can do just about anything; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choosing, another email may be sent which reminds contacts to buy products that they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you update existing contact information without having to edit and find individual contacts.
Another excellent resource for touch import direction is the import History section, which gives you a synopsis of imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Chance to quickly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of choices looking for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to plan your automation in such a way so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
But even the least tech-savvy user can use the software readily, Selecting you won’t have to employ additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where each single Functionality can be found across every single tier. Users don’t have to worry about not accessing key features for choosing a cheaper price plan.
The pricing is based on the number of contacts the business wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing Automation Positon With Apollo Group
The email and SMS packages have their own independent pricing models. These are one off payments where consumers get a set amount of emails or SMS to send for a set cost, which is beneficial for businesses looking to perform just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is very important to business looking to build their client base and expand the reach of their brand. With low prices and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.