Why Go With ActiveTrail Email Marketing Automation Wiki
ActiveTrail.com does not need Any kind of marketing or tech expertise, as well as a first-time user can easily walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message campaign but you’re concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages sent to your contacts go out at the time of day when they are most-likely to get started. Email Marketing Automation Wiki
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, that are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and searching for custom features for their demands.
Ecommerce companies and online shops.
Marketers who want to automate their customer journeys.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer service
Somewhat restricted collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest operating ad Campaigns solely by email nowadays, particularly with virtually everyone carrying out a intelligent phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also effective at incorporating other programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to guarantee automated interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous manners on your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a easy website builder. It enables you to easily export your contacts or enter them manually, and walks you through each process. When you hit “make an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you can upload images and make a gallery in your account that you readily pull images from in the future. Email Marketing Automation Wiki
The shipping options are easy to Arrange according to contact lists which you can upgrade at will. This allows you to make many variations of a targeted effort for numerous lists of people with different traits and interests, which you can track through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially compared to site builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for later repeat use. The templates include sterile or quite threadbare ones into more vibrant and dynamic demonstrations. There are templates suited to cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer support might leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and then use the system to personalize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique business that has a small number of customers to contact, and large corporations who can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Great way to produce a distinctive promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Automation Wiki
Designing and publishing a questionnaire is an easy and straightforward process. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your surveys into your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) which gives you a general index of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by picking from one of those well-designed pre-made templates categorized with context and purpose, such as fresh tech product, restaurant advertising or vacation advertising.
At this phase, half of the work has already been performed for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of the service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to find, like the number of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. Additionally, integrate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There is added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a Considerable variety of options for promotion Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Email Marketing Automation Wiki
Every automation procedure has a beginning and end, but in between, pick As many or as little actions as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to buy goods they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without needing to find and edit individual contacts.
Another excellent source for contact import management is the import Background section, which provides you an overview of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever need to trawl through pages of options searching for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and lively automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to plan your automation in this way so that you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications readily, Selecting you won’t have to hire additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade where each single Functionality can be found across each and every tier. Users do not have to fret about not obtaining key features for picking a cheaper price program.
The pricing is based on the Amount of contacts the business wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Automation Wiki
The email and SMS bundles have their own different pricing versions. These are one off payments where consumers receive a set amount of emails or SMS to ship for a set price, which is useful for companies looking to do a single email or SMS burst. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is important for business seeking to construct their client base and expand the range of their brand. With low prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.