Why Move With ActiveTrail Email Marketing Automation Workflow
ActiveTrail.com doesn’t need Any kind of advertising or tech expertise, as well as a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to start a message campaign but you’re worried your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages delivered to your contacts go out at the time of day when they are most-likely to get opened. Email Marketing Automation Workflow
The system also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and includes detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and looking for custom attributes for their demands.
Ecommerce companies and internet stores.
Marketers that want to automate their customer journeys.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns exclusively by email these days, especially with virtually everybody carrying out a smart phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop superior campaigns. It’s also good at incorporating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with clients whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy website builder. It enables you to easily export your contacts enter them manually, and walks you through every process. When you hit on”make an email” you get 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of options. Here you can upload pictures and make a gallery in your account that you readily pull pictures from in the future. Email Marketing Automation Workflow
The shipping alternatives are easy to Arrange according to contact lists that you can upgrade at will. This allows you to make multiple variations of a targeted effort for numerous lists of individuals with different traits and interests, which you can track through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially not compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of options.
The platform Permits You to save Your templates for after repeat usage. The templates include sterile or very threadbare ones to more colorful and dynamic presentations. You will find templates suited for makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the same period was also answered 4 hours later.
Irrespective of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer support might leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two, and then use the system to personalize the messages to your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses with a small number of clients to contact, and massive corporations who can scale to enormous plans. The consumer has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to produce a special promotional site for one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Automation Workflow
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your polls in to your automation workflows.
Choose between open ended, single, multi-select and private info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) which gives you a general index of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Start by picking from one of the most popular pre-made templates categorized with context and purpose, such as fresh tech product, restaurant promotion or vacation advertisement.
At this phase, half of the work has been done for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this service. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type into your site, which automatically adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, like the amount of contacts opening your mails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a Considerable number of options for marketing Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Automation Workflow
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, another email could be sent which reminds contacts to get products they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without having to find and edit individual contacts.
Another excellent resource for touch import direction is the import History section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, as well as how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never need to trawl through pages of options searching for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and lively automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to plan your automation in this manner so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, too.
But the least tech-savvy user can use the software easily, Selecting you won’t have to employ additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier where every single Performance can be found across each and every tier. Users don’t need to fret about not obtaining key attributes for picking a cheaper price program.
The pricing depends upon the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Automation Workflow
The email and SMS packages have their own different pricing versions. All these are one off payments where users receive a set amount of mails or SMS to send for a set cost, which is useful for businesses looking to do just one email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is important for company looking to construct their client base and expand the reach of their own brand. With low costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.