Why Go With ActiveTrail Email Marketing B2C B2C Marketing Automation Examples
ActiveTrail.com doesn’t need Any sort of advertising or tech expertise, as well as a first-time consumer can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to initiate a message campaign but you are worried your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust so, so that messages delivered to your contacts move out at the time of day when they are most-likely to get opened. Email Marketing B2C B2C Marketing Automation Examples
The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size companies, who are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and looking for custom features for their needs.
Ecommerce businesses and internet shops.
Marketers who want to automate their customer journeys.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop better campaigns. It’s also good at integrating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automatic interaction with customers anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in multiple ways on your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple website builder. It enables you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you receive 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template loads with an easily customizable box of alternatives. Here you are able to upload images and make a gallery on your account which you readily pull pictures from later on. Email Marketing B2C B2C Marketing Automation Examples
The sending options are easy to Arrange based on contact lists which you can update at will. This allows you to create many variations of a targeted campaign for numerous lists of people with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially compared to website builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for later repeat use. The templates range from blank or very threadbare ones to more vibrant and lively demonstrations. You will find templates suited for cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same time was also answered 4 hours afterwards.
Irrespective of the topic at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer support may leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two and use the system to customize the messages for your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business with a small number of customers to contact, and massive corporations that can scale up to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Great way to produce a special promotional page to get one-off events or sales, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing B2C B2C Marketing Automation Examples
Designing and publishing a survey is an easy and straightforward procedure. Pick the question types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Pick between open ended, solitary, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Begin by picking from one of the well-designed pre-made templates categorized by purpose and context, such as fresh technology merchandise, restaurant advertising or holiday advertising.
At this phase, half of this job has already been done for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this service. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type to your blog, which adds customers to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, such as the number of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. In addition, incorporate social network blocks to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication readers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There is the added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable number of options for promotion Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing B2C B2C Marketing Automation Examples
Every automation process has a beginning and end, but in between, select As many or as few activities as required. You can do just about whatever; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choosing, yet another email could be sent which reminds contacts to buy products that they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without having to find and edit individual contacts.
Another Superb resource for touch import management is the import History section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever need to trawl through pages of choices searching for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to organize your automation in such a way so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications readily, Selecting you won’t need to employ extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing grade where every single Functionality can be found across every single tier. Users don’t have to fret about not obtaining key features for choosing a cheaper price plan.
The pricing is based on the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Email Marketing B2C B2C Marketing Automation Examples
The email and SMS packages have their own independent pricing versions. These are one off payments where users get a set amount of emails or SMS to send to get a set price, which is beneficial for companies looking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with present and Prospective customers, which is important for business looking to construct their client base and expand the range of their own brand. With reduced prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.