Why Move With ActiveTrail Email Marketing Campaign Tips
ActiveTrail.com does not need Any sort of advertising or tech experience, as well as a first-time user can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to initiate a message campaign but you are concerned your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages sent to your contacts go out at the right time of day when they are most-likely to get started. Email Marketing Campaign Tips
The system also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analytics in your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the sort of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size businesses, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and looking for custom attributes for their needs.
Ecommerce companies and online shops.
Marketers that want to automate their client travels.
Benefits and Disadvantages
Landing page builder
Effortless to use
Responsive customer service
Somewhat restricted collection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would suggest operating ad Campaigns solely by email nowadays, especially with virtually everyone carrying a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also effective at incorporating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Great way to ensure automatic interaction with customers anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in numerous manners on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy website builder. It allows you to easily export your contacts enter them manually, and walks you through each procedure. When you hit on”make an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of options. Here you are able to upload pictures and make a gallery on your account which you readily pull images from in the future. Email Marketing Campaign Tips
The shipping alternatives are easy to Arrange based on contact lists which you can update at will. This permits you to make many variations of a targeted effort for multiple lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much selection, especially compared to site builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for after repeat use. The templates range from sterile or quite threadbare ones into more vibrant and dynamic presentations. There are templates suited to cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the exact same time was answered 4 hours afterwards.
Regardless of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, in comparison to other technology Websites, ActiveTrail’s customer service might leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two and use the machine to personalize the messages for your customers.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business that has a few of clients to contact, and large corporations who can scale to massive plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Great way to produce a special promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Campaign Tips
Designing and publishing a questionnaire is an easy and straightforward process. Select the question types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your surveys into your automation workflows.
Choose between open ended, single, multi-select and private info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Start by selecting from among those well-designed pre-made templates categorized with purpose and context, such as new tech product, restaurant advertising or holiday advertising.
At this phase, half of this job has already been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of the service. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which adds customers to the ActiveTrail recipient list, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, like the amount of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. In addition, integrate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communication subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There is added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail offers a substantial variety of solutions for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a touch or clicking onto a hyperlink.
Every template is fully customizable, and you can create your own Automation completely from scratch. Email Marketing Campaign Tips
Every automation process has a start and end, but in between, select As many or as little activities as required. You can do just about whatever; for instance, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, yet another email may be sent which reminds contacts to buy products that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact information without having to edit and find individual contacts.
Another Superb resource for contact import direction is the import History section, which provides you an overview of imported contacts. From here, ascertain how many contacts have been added, updated, deleted, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of choices looking for the proper action, which makes it appropriate for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to organize your automation in this way so you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, too.
However, the least tech-savvy user can use the applications readily, Ensuring you won’t have to employ extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier where each single Functionality is available across every single tier. Users do not have to fret about not obtaining key features for choosing a cheaper price program.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing Campaign Tips
The email and SMS packages have their own independent pricing models. All these are one off payments where consumers get a fixed quantity of emails or SMS to send to get a set cost, which is beneficial for companies seeking to perform a single email or SMS blast. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large companies.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is very important to company seeking to construct their client base and expand the range of their brand. With reduced prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.