Why Move With ActiveTrail Email Marketing Case Study
ActiveTrail.com does not need Any kind of marketing or tech expertise, and even a first-time consumer can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message effort but you are concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages sent to your contacts go out at the time of day when they’re most-likely to get opened. Email Marketing Case Study
The platform also allows you to Heavily customize the messages so they do not come off as form letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the type of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and looking for custom features for their demands.
Ecommerce businesses and online stores.
Marketers that wish to automate their customer travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat restricted collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would indicate operating ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying out a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It is also effective at integrating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with clients whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in numerous ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy website builder. It enables you to easily import your contacts enter them manually, and walks you through every procedure. When you hit “make an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of alternatives. Here you can upload pictures and create a gallery on your account which you readily pull pictures from in the future. Email Marketing Case Study
The shipping alternatives are easy to Arrange according to contact lists that you can upgrade at will. This allows you to make many variations of a targeted campaign for numerous lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics program.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially compared to site builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones into more colorful and lively presentations. You will find templates suited to cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same time was answered 4 hours later.
Regardless of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
That said, in comparison to other technology Websites, ActiveTrail’s customer service might leave something to be desired. There is no live chat window 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and use the machine to customize the messages for your customers.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique business with a small number of customers to contact, and large corporations that can scale up to massive plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to produce a special promotional site for one-off events or sales, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Case Study
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You can integrate your surveys in to your automation workflows.
Choose between open-ended, solitary, multi-select and personal info questions. In addition, select private information, a matrix of selection and Net Promoter Score (NPS) that gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing tools. Start by selecting from among the well-designed pre-made templates categorized by purpose and context, such as new tech product, restaurant promotion or holiday advertisement.
At this phase, half of this job has already been performed for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of this service. Here are some of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form into your blog, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, such as the amount of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. In addition, incorporate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another route for communicating subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There’s added functionality to program the when you would like to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail offers a Considerable variety of options for promotion Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Case Study
Every automation process has a start and end, but in between, select As many or as few activities as required. You can do just about whatever; for instance, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email could be sent which reminds contacts to buy goods they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to upgrade existing contact information without needing to edit and find individual contacts.
Another excellent resource for contact import direction is the import History section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, as well as how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices looking for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and lively automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to organize your automation in such a manner so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
But the least tech-savvy user can use the software easily, Selecting you won’t need to employ extra staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which every single Functionality is available across each and every tier. Users do not have to worry about not obtaining key features for picking a cheaper price plan.
The pricing depends upon the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Case Study
The email and SMS bundles have their own different pricing models. These are one off payments where consumers get a fixed quantity of emails or SMS to send to get a set cost, which is useful for businesses looking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for business looking to build their customer base and expand the reach of their own brand. With low prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
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