Why Go With ActiveTrail Email Marketing Director
ActiveTrail.com does not need Any kind of advertising or tech experience, and even a first-time consumer can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message campaign but you are worried your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust so, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get opened. Email Marketing Director
The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and contains detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you keep up with the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and searching for custom features for their demands.
Ecommerce companies and internet stores.
Marketers who want to automate their client travels.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat limited Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It is also good at incorporating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with clients whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in numerous ways in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a easy site builder. It enables you to easily import your contacts or enter them manually, and walks you through every process. When you hit on”create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of options. Here you are able to upload pictures and create a gallery in your account which you easily pull pictures from in the future. Email Marketing Director
The sending alternatives are easy to Arrange based on contact lists that you can update at will. This permits you to make many variations of a targeted campaign for multiple lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics program.
The Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially compared to site builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from blank or very threadbare ones to more colorful and dynamic presentations. You will find templates suited to makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same period was also answered 4 hours afterwards.
Regardless of the Subject at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer service may leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and use the machine to customize the messages to your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business with a small number of customers to contact, and massive corporations who can scale to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Great way to produce a special promotional site for one-off events or sales, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Director
Designing and publishing a questionnaire is an easy and straightforward process. Select the query types and fill in the details. ActiveTrail manages everything else. You can integrate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Start by selecting from among those most popular pre-made templates categorized by context and purpose, such as fresh technology merchandise, restaurant advertising or holiday advertisement.
At this stage, half of the job has been performed for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of this service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type into your site, which adds users to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, such as the number of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. Additionally, integrate social network blocks to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communication readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There is the added functionality to program the when you want to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial variety of options for marketing Automation, ensuring you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, a contact or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Director
Every automation procedure has a beginning and end, but in between, pick As many or as few activities as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, another email may be sent that reminds contacts to buy products they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another excellent resource for contact import management is that the import History section, which gives you an overview of imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many mistakes there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of choices searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to organize your automation in this way so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
However, the least tech-savvy user can use the software easily, Selecting you won’t need to hire extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier where every single Performance can be found across every single tier. Users don’t have to worry about not obtaining key attributes for choosing a more affordable price program.
The pricing depends upon the Amount of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Email Marketing Director
The email and SMS packages have their own different pricing versions. These are one off payments where users get a set amount of emails or SMS to ship to get a set cost, which is beneficial for businesses looking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is important for business looking to construct their client base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.