Why Go With ActiveTrail Email Marketing Features
ActiveTrail.com does not need Any kind of advertising or tech expertise, and even a first-time user can walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message effort but you’re concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages delivered to your contacts move out at the time of day when they’re most-likely to get opened. Email Marketing Features
The system also allows you to Heavily personalize the messages so they don’t come off as type letters or spam, and contains detailed reports and analytics on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the type of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, that are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online shops.
Marketers that want to automate their customer journeys.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns solely by email these days, especially with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also good at integrating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in multiple manners in your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a simple site builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit “make an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template loads with an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account which you readily pull pictures from in the future. Email Marketing Features
The sending alternatives are easy to Arrange according to contact lists that you can update at will. This allows you to make many versions of a targeted effort for multiple lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially compared to site builder websites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from blank or very threadbare ones to more colorful and dynamic presentations. There are templates suited to makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same period was also answered 4 hours afterwards.
Irrespective of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, in comparison to other tech Sites, ActiveTrail’s customer service may leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and use the machine to personalize the messages to your customers.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business that has a small number of customers to contact, and massive corporations who can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to produce a special promotional page for one-off events or sales, and with the website’s survey and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Features
Designing and publishing a questionnaire is a simple and straightforward process. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your surveys into your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Start by picking from one of the most popular pre-made templates categorized by context and purpose, such as fresh tech product, restaurant advertising or holiday advertisement.
At this stage, half of this job has already been performed for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of this service. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration form into your site, which adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, like the number of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. In addition, integrate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There is the added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of options for promotion Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a contact or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Features
Every automation process has a beginning and end, but in between, pick As many or as little actions as required. You can do just about whatever; for example, make an automation to send readers an email on their birthdays, then following a timed delay of your choosing, another email could be sent which reminds contacts to get products that they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without having to edit and find individual contacts.
Another excellent resource for touch import direction is that the import Background section, which gives you an overview of imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of options looking for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and dynamic automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive design allows you to plan your automation in such a manner so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
But even the least tech-savvy user can use the software easily, Ensuring you won’t need to hire additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier where each single Functionality can be found across each and every tier. Users do not have to fret about not obtaining key attributes for choosing a more affordable price plan.
The pricing depends upon the Amount of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Email Marketing Features
The email and SMS packages have their own independent pricing versions. All these are one off payments where consumers get a fixed quantity of emails or SMS to ship to get a set cost, which is beneficial for companies seeking to perform just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster emotional bonds with present and Prospective customers, which is very important to company seeking to construct their client base and expand the reach of their own brand. With low prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
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