Why Go With ActiveTrail Email Marketing For Dummies
ActiveTrail.com does not require Any kind of marketing or tech experience, as well as a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to start a message campaign but you’re worried your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages sent to your contacts move out at the right time of day when they are most-likely to get opened. Email Marketing For Dummies
The platform also allows you to Heavily customize the messages so they do not come off as type letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and online shops.
Marketers that wish to automate their customer journeys.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns solely by email these days, particularly with virtually everybody carrying out a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, helping you develop superior campaigns. It’s also good at incorporating other applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to guarantee automated interaction with clients whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in multiple manners in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy site builder. It enables you to easily export your contacts or enter them manually, and walks you through each process. When you hit on”make an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of options. Here you can upload images and create a gallery in your account which you easily pull pictures from later on. Email Marketing For Dummies
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make multiple variations of a targeted campaign for numerous lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics program.
This same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to website builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform Permits You to save Your templates for after repeat use. The templates range from blank or quite threadbare ones into more vibrant and lively presentations. You will find templates suited for cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was also answered 4 hours afterwards.
Irrespective of the topic at hand, The client service responses were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, compared to other tech Websites, ActiveTrail’s customer support might leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and then use the machine to customize the messages to your customers.
Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The triggering emails also give users a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses that has a small number of clients to contact, and large corporations that can scale up to enormous plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Great way to produce a special promotional page for one-off events or sales, and with the site’s survey and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing For Dummies
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your polls in to your automation workflows.
Choose between open-ended, solitary, multi-select and private info questions. Additionally, select private info, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Begin by picking from among those most popular pre-made templates categorized by context and purpose, such as fresh technology merchandise, restaurant promotion or vacation advertisement.
At this phase, half of this work has been performed for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this service. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration form into your site, which automatically adds users to the ActiveTrail recipient list, finally raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration type. In addition, incorporate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating subscribers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email marketing campaign. There is the added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a substantial number of solutions for marketing Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing For Dummies
Every automation procedure has a start and end, but in between, pick As many or as little actions as required. You can do just about whatever; for example, make an automation to send readers an email in their birthdays, then after a timed delay of your choice, yet another email may be sent which reminds contacts to get goods they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact information without needing to find and edit individual contacts.
Another Superb resource for contact import direction is the import Background section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, as well as how many mistakes there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of options searching for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to plan your automation in this manner so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t need to hire extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance can be found across every single tier. Users do not have to fret about not accessing key attributes for choosing a cheaper price plan.
The pricing is based on the number of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Email Marketing For Dummies
The email and SMS packages have their own independent pricing models. These are one off payments where consumers receive a set amount of emails or SMS to send for a set price, which is beneficial for businesses looking to do just one email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive companies.
This program solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with present and Prospective clients, which is important for company seeking to construct their customer base and expand the reach of their own brand. With low costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.