Why Move With ActiveTrail Email Marketing For Small Business
ActiveTrail.com doesn’t need Any kind of advertising or tech expertise, and even a first-time user can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to start a message campaign but you’re concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages delivered to your contacts move out in the right time of day when they’re most-likely to get started. Email Marketing For Small Business
The system also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions which are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and searching for custom features for their needs.
Ecommerce companies and online stores.
Marketers who want to automate their client travels.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat limited collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns solely by email nowadays, particularly with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It’s also good at incorporating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to ensure automated interaction with customers whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in numerous manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple website builder. It allows you to easily export your contacts enter them manually, and walks you through each procedure. When you hit on”create an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps with an easily customizable box of options. Here you can upload pictures and make a gallery on your account that you readily pull pictures from in the future. Email Marketing For Small Business
The sending alternatives are easy to Arrange according to contact lists that you can upgrade at will. This permits you to create multiple variations of a targeted effort for numerous lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially compared to site builder websites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones into more colorful and lively demonstrations. You will find templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic layouts, but every option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer support query sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same time was also answered 4 hours later.
Regardless of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications so that they are of more help.
That said, compared to other tech Sites, ActiveTrail’s customer support may leave something to be desired. There is no live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and then use the system to customize the messages to your customers.
Their autoresponder and event Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a means to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique businesses that has a small number of clients to contact, and large corporations that can scale up to massive plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to produce a special promotional site to get one-off events or revenue, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and does not –and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing For Small Business
Designing and publishing a questionnaire is a simple and straightforward process. Select the question types and fill in the particulars. ActiveTrail manages everything else. You can integrate your polls into your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select personal info, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Start by selecting from one of those well-designed pre-made templates categorized by purpose and context, such as fresh technology product, restaurant advertising or holiday advertisement.
At this stage, half of the work has already been done for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of this service. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type into your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, such as the amount of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration type. In addition, integrate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s the added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial number of solutions for marketing Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing For Small Business
Every automation procedure has a start and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, yet another email may be sent which reminds contacts to buy goods they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to update existing contact information without needing to find and edit individual contacts.
Another excellent resource for contact import direction is that the import History section, which provides you an overview of imported contacts. From here, ascertain how many contacts were added, updated, deleted, and even how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complex and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout allows you to organize your automation in such a manner so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
However, even the least tech-savvy user can use the software readily, Ensuring you won’t need to employ additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which every single Functionality can be found across every single tier. Users do not need to fret about not obtaining key features for choosing a more affordable price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing For Small Business
The email and SMS packages have their own independent pricing versions. These are one off payments where consumers receive a set amount of emails or SMS to ship for a set cost, which is useful for businesses looking to do just one email or SMS burst. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This software solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is very important to business looking to construct their client base and expand the reach of their brand. With reduced prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.