Why Move With ActiveTrail Email Marketing Guide
ActiveTrail.com doesn’t need Any sort of marketing or tech expertise, and even a first-time user can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message effort but you are worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages sent to your contacts move out in the time of day when they are most-likely to get opened. Email Marketing Guide
The system also allows you to Heavily personalize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to keep up with the type of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and looking for custom attributes for their demands.
Ecommerce businesses and online shops.
Marketers that want to automate their client travels.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns solely by email nowadays, especially with virtually everyone carrying out a smart phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It’s also good at incorporating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automatic interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in multiple manners in your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit “make an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of options. Here you are able to upload pictures and make a gallery on your account which you readily pull images from later on. Email Marketing Guide
The shipping options are easy to Arrange based on contact lists that you can upgrade at will. This permits you to create many variations of a targeted campaign for multiple lists of people with different traits and interests, which you can track through ActiveTrail’s analytics system.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially compared to site builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat use. The templates include sterile or quite threadbare ones into more vibrant and lively demonstrations. You will find templates suited for makeup companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer service query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same time was also answered 4 hours afterwards.
Irrespective of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, in comparison to other technology Sites, ActiveTrail’s customer support might leave something to be wanted. There’s no live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and then use the system to customize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business with a few of clients to contact, and massive corporations who can scale up to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Great way to create a distinctive promotional page to get one-off events or sales, and with the site’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Guide
Designing and publishing a questionnaire is a simple and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your surveys into your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Begin by selecting from among those most popular pre-made templates categorized with context and purpose, such as fresh technology product, restaurant advertising or holiday advertising.
At this phase, half of the work has been performed for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type into your site, which automatically adds users to the ActiveTrail recipient listing, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a substantial variety of solutions for promotion Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing Guide
Every automation process has a start and end, but in between, select As many or as little actions as required. You can do just about anything; for instance, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email may be sent that reminds contacts to buy products they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact info without having to find and edit individual contacts.
Another Superb resource for touch import management is the import Background section, which gives you a synopsis of all imported contacts. From here, determine how many contacts were inserted, deleted, updated, and even how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly fix the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of options searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and lively automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to plan your automation in such a manner so that you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the software readily, Selecting you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which each single Performance is available across every single tier. Users don’t need to fret about not obtaining key attributes for choosing a cheaper price plan.
The pricing is based on the number of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Guide
The email and SMS bundles have their own independent pricing models. These are one off payments where users receive a set amount of mails or SMS to ship for a set cost, which is useful for companies seeking to perform a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This software solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost emotional bonds with present and Prospective customers, which is very important to company looking to construct their customer base and expand the range of their brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.