Why Move With ActiveTrail Email Marketing Manager
ActiveTrail.com does not require Any kind of advertising or tech experience, as well as a first-time consumer can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message effort but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages delivered to your contacts move out at the right time of day when they’re most-likely to get started. Email Marketing Manager
The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and contains detailed reports and analytics on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the sort of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and looking for custom features for their demands.
Ecommerce companies and internet stores.
Marketers who wish to automate their client travels.
Advantages and Disadvantages
Landing page builder
Effortless to use
Responsive customer support
Somewhat limited collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email nowadays, especially with virtually everyone carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also effective at incorporating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Easy to make and can be integrated in numerous ways on your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit on”make an email” you receive 5 choices — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template loads with an easily customizable box of options. Here you are able to upload pictures and create a gallery on your account that you readily pull images from in the future. Email Marketing Manager
The shipping alternatives are easy to Arrange according to contact lists which you can upgrade at will. This permits you to make many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially not compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for after repeat usage. The templates include blank or quite threadbare ones into more colorful and lively demonstrations. You will find templates suited for cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer support query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same time was answered 4 hours later.
Irrespective of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, compared to other technology Sites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two, and use the system to customize the messages to your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses with a few of customers to contact, and massive corporations that can scale up to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to produce a special promotional site to get one-off events or sales, and with the website’s survey and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data from future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Manager
Designing and publishing a survey is a simple and straightforward process. Select the question types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys in to your automation workflows.
Pick between open ended, single, multi-select and private info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Begin by selecting from one of the most popular pre-made templates categorized with context and purpose, such as fresh tech merchandise, restaurant promotion or holiday advertisement.
At this stage, half of the job has been done for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of the service. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration form to your blog, which adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. In addition, integrate social network blocks to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email marketing campaign. There is added functionality to program the when you want to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail offers a Considerable variety of solutions for marketing Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a touch or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing Manager
Every automation process has a beginning and end, but in between, pick As many or as few activities as required. You can do just about anything; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without needing to edit and find individual contacts.
Another excellent source for contact import management is that the import History section, which provides you an overview of imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, as well as how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices looking for the proper action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complicated and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design allows you to organize your automation in this manner so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
However, even the least tech-savvy user can use the software readily, Selecting you won’t have to employ additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade at which every single Functionality is available across every single tier. Users don’t need to fret about not obtaining key attributes for choosing a more affordable price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing Manager
The email and SMS packages have their own independent pricing versions. All these are one off payments where consumers receive a fixed quantity of mails or SMS to ship to get a set cost, which is useful for businesses seeking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is important for company looking to build their customer base and expand the range of their own brand. With low costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
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