Why Go With ActiveTrail Email Marketing Rules
ActiveTrail.com does not need Any kind of advertising or tech expertise, as well as a first-time user can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message effort but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages delivered to your contacts move out in the right time of day when they’re most-likely to get started. Email Marketing Rules
The platform also allows you to Heavily personalize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), assisting you to stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that handle multiple accounts, and looking for custom attributes for their demands.
Ecommerce businesses and internet stores.
Marketers who want to automate their client journeys.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns solely by email nowadays, especially with virtually everyone carrying out a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can make Online surveys for your clients to give you feedback, assisting you to develop better campaigns. It is also effective at integrating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automatic interaction with clients whenever they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in multiple ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple site builder. It allows you to easily import your contacts enter them manually, and walks you through every process. When you hit “make an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of options. Here you can upload images and make a gallery on your account that you easily pull pictures from later on. Email Marketing Rules
The shipping options are easy to Arrange according to contact lists which you can upgrade at will. This allows you to make many variations of a targeted effort for multiple lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially not compared to website builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for later repeat usage. The templates include blank or very threadbare ones into more colorful and lively demonstrations. You will find templates suited for makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same period was answered 4 hours later.
Regardless of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each and every contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and use the machine to customize the messages to your clients.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses with a few of clients to contact, and large corporations that can scale up to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and does not –and then integrate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Rules
Designing and publishing a questionnaire is a simple and straightforward process. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your surveys in to your automation workflows.
Choose between open-ended, solitary, multi-select and private info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) that provides you a general index of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Start by picking from one of those well-designed pre-made templates categorized with purpose and context, such as fresh tech merchandise, restaurant promotion or vacation advertisement.
At this stage, half of this job has been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration form into your site, which automatically adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, such as the amount of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There is the added functionality to program the when you want to send the SMS campaign, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a substantial number of options for promotion Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing Rules
Every automation procedure has a start and end, but in between, select As many or as little actions as required. You can do just about whatever; for example, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, yet another email could be sent that reminds contacts to get products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily lets you upgrade existing contact information without needing to edit and find individual contacts.
Another excellent resource for contact import management is the import Background section, which provides you a synopsis of imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, and even how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of choices searching for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to organize your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, too.
However, the least tech-savvy user can use the applications readily, Selecting you won’t need to employ additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which every single Performance can be found across every single tier. Users don’t have to worry about not obtaining key attributes for choosing a cheaper price plan.
The pricing is based on the Amount of contacts the Company wants to Contact, beginning at $7 for up to 500 contacts. Email Marketing Rules
The email and SMS packages have their own different pricing models. These are one off payments where users receive a set amount of mails or SMS to send for a set price, which is useful for businesses looking to perform just one email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with present and Prospective customers, which is very important to business seeking to construct their customer base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.