Why Go With ActiveTrail Email Marketing Server
ActiveTrail.com doesn’t need Any kind of advertising or tech experience, and even a first-time user can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message effort but you’re worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust so, so that messages delivered to your contacts go out at the right time of day when they’re most-likely to get opened. Email Marketing Server
The platform also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size companies, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and searching for custom attributes for their needs.
Ecommerce companies and internet shops.
Marketers who want to automate their client travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns solely by email nowadays, particularly with virtually everybody carrying a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop better campaigns. It’s also effective at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automated interaction with customers anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit “create an email” you receive 5 choices — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account that you easily pull images from later on. Email Marketing Server
The sending options are easy to Arrange based on contact lists which you can update at will. This permits you to make multiple variations of a targeted campaign for numerous lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics system.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to website builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of options.
The platform Permits You to save Your templates for after repeat usage. The templates include blank or quite threadbare ones to more vibrant and dynamic presentations. There are templates suited for cosmetics companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic designs, but every option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the exact same time was answered 4 hours later.
Irrespective of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they are of more help.
That said, in comparison to other technology Sites, ActiveTrail’s customer service might leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for discovering when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and then use the system to personalize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a way to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business with a small number of customers to contact, and large corporations who can scale to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional site for one-off events or sales, and with the website’s poll and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Server
Designing and publishing a survey is a simple and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail manages everything else. You can integrate your polls in to your automation workflows.
Choose between open-ended, solitary, multi-select and private info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Start by picking from among those most popular pre-made templates categorized by purpose and context, such as new tech product, restaurant advertising or vacation advertising.
At this phase, half of this work has been done for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of this ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type into your site, which adds users to the ActiveTrail recipient listing, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, such as the number of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. Additionally, integrate social network blocks to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another route for communication subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email advertising campaign. There’s added functionality to schedule the when you want to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail Provides a Considerable number of solutions for marketing Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Server
Every automation procedure has a start and end, but in between, pick As many or as few actions as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email could be sent which reminds contacts to buy goods they have in their basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another Superb resource for touch import management is that the import History section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, as well as how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever have to trawl through pages of options looking for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complicated and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design allows you to plan your automation in this manner so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
However, even the least tech-savvy user can use the software easily, Ensuring you won’t need to hire additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade at which each single Performance can be found across every single tier. Users do not have to fret about not obtaining key features for choosing a cheaper price program.
The pricing is based on the number of contacts the business wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Server
The email and SMS packages have their own independent pricing models. All these are one off payments where users receive a set amount of mails or SMS to send to get a set cost, which is useful for companies seeking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is very important to business seeking to build their client base and expand the range of their brand. With low prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.