Why Go With ActiveTrail Email Marketing Software 2016
ActiveTrail.com does not need Any sort of advertising or tech expertise, and even a first-time consumer can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message effort but you are worried your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages delivered to your contacts move out in the time of day when they are most-likely to get started. Email Marketing Software 2016
The platform also allows you to Heavily customize the messages so they do not come off as type letters or spam, and contains detailed reports and analytics on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that handle many accounts, and looking for custom attributes for their demands.
Ecommerce businesses and online stores.
Marketers that wish to automate their customer travels.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted Selection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would indicate working ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop superior campaigns. It’s also effective at integrating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered mails is a Great way to guarantee automated interaction with clients whenever they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in multiple ways in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple site builder. It enables you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of options. Here you can upload pictures and make a gallery on your account that you easily pull images from in the future. Email Marketing Software 2016
The sending alternatives are easy to Arrange according to contact lists that you can upgrade at will. This allows you to make many versions of a targeted effort for multiple lists of people with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
The same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially not compared to site builder websites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates include blank or quite threadbare ones into more vibrant and dynamic demonstrations. You will find templates suited to cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered effectively. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, compared to other tech Websites, ActiveTrail’s customer support might leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and then use the machine to personalize the messages for your customers.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give customers a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business with a small number of customers to contact, and large corporations that can scale up to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to create a distinctive promotional site to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Software 2016
Designing and publishing a questionnaire is an easy and straightforward process. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You can integrate your polls into your automation workflows.
Pick between open ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) that gives you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Start by picking from among the well-designed pre-made templates categorized with purpose and context, such as new tech product, restaurant promotion or vacation advertising.
At this phase, half of the work has been done for you. All you Have to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The usefulness of the ceremony. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration type into your site, which adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. Additionally, incorporate social network blocks to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communicating subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable variety of solutions for marketing Automation, making sure you engage with customers on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Email Marketing Software 2016
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about anything; for example, make an automation to send readers an email on their birthdays, then after a timed delay of your choosing, yet another email could be sent that reminds contacts to get products that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without having to find and edit individual contacts.
Another Superb source for contact import direction is that the import Background section, which provides you a synopsis of imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices looking for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complex and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to plan your automation in this manner so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
But the least tech-savvy user can use the applications readily, Selecting you won’t need to hire extra staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier at which each single Performance is available across each and every tier. Users don’t need to worry about not accessing key features for choosing a more affordable price plan.
The pricing is based on the Amount of contacts the Company wants to Contact, starting at $500 for up to 500 contacts. Email Marketing Software 2016
The email and SMS packages have their own different pricing models. All these are one off payments where consumers get a set amount of mails or SMS to ship for a set cost, which is useful for businesses seeking to perform a single email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to company looking to build their client base and expand the reach of their brand. With low prices and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.