Why Go With ActiveTrail Email Marketing Software Comparison
ActiveTrail.com does not need Any sort of advertising or tech experience, and even a first-time consumer can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to start a message campaign but you’re concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get started. Email Marketing Software Comparison
The platform also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the type of personal interactions which are so important for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and searching for custom features for their demands.
Ecommerce companies and internet stores.
Marketers that wish to automate their customer journeys.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns solely by email nowadays, especially with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop superior campaigns. It is also good at integrating different applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be incorporated in multiple manners in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple website builder. It allows you to easily export your contacts enter them manually, and walks you through each process. When you hit on”create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of alternatives. Here you can upload pictures and create a gallery on your account which you readily pull pictures from later on. Email Marketing Software Comparison
The sending alternatives are easy to Arrange according to contact lists that you can update at will. This permits you to create multiple variations of a targeted campaign for numerous lists of people with various traits and interests, which you may track through ActiveTrail’s analytics program.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially not compared to site builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from sterile or very threadbare ones into more vibrant and dynamic demonstrations. You will find templates suited to makeup companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Irrespective of the topic at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for discovering when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two, and use the system to customize the messages to your clients.
Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses that has a small number of customers to contact, and massive corporations who can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Great way to produce a distinctive promotional site for one-off events or sales, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Software Comparison
Designing and publishing a survey is a simple and straightforward procedure. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your surveys in to your automation workflows.
Choose between open ended, single, multi-select and personal info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) which gives you a general index of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Start by selecting from one of those well-designed pre-made templates categorized by context and purpose, such as new tech merchandise, restaurant promotion or vacation advertising.
At this stage, half of this work has been done for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of the service. Here are some of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration form to your blog, which adds customers to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, like the amount of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. Additionally, incorporate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communication readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a substantial variety of solutions for marketing Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, a contact or clicking on a hyperlink.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing Software Comparison
Every automation procedure has a beginning and end, but in between, select As many or as few actions as required. You can do just about whatever; for instance, make an automation to send readers an email on their birthdays, then after a timed delay of your choice, another email may be sent which reminds contacts to get products they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact information without having to edit and find individual contacts.
Another Superb source for touch import direction is the import History section, which provides you a synopsis of all imported contacts. From here, determine how many contacts have been inserted, deleted, updated, and even how many errors there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to quickly fix the matter.
Benefits of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options searching for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complex and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to plan your automation in such a manner so you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
However, even the least tech-savvy user can use the software easily, Selecting you won’t need to employ additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where every single Performance is available across each and every tier. Users don’t have to worry about not obtaining key attributes for choosing a cheaper price plan.
The pricing is based on the number of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Software Comparison
The email and SMS bundles have their own independent pricing versions. All these are one off payments where users receive a set amount of emails or SMS to ship to get a set price, which is useful for companies seeking to do just one email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is very important to company looking to construct their customer base and expand the reach of their own brand. With low costs and high usability, ActiveTrail is a great choice for marketing campaigns.
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