Why Go With ActiveTrail Email Marketing Software Comparison Review
ActiveTrail.com doesn’t require Any kind of advertising or tech experience, and even a first-time user can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message effort but you are concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they are most-likely to get opened. Email Marketing Software Comparison Review
The platform also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and includes detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the type of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and looking for custom features for their needs.
Ecommerce businesses and internet stores.
Marketers who want to automate their client travels.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns solely by email nowadays, particularly with virtually everyone carrying out a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It’s also good at integrating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Great way to ensure automated interaction with clients anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in multiple manners in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple website builder. It allows you to easily export your contacts enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps with an easily customizable box of alternatives. Here you can upload pictures and create a gallery on your account that you easily pull pictures from in the future. Email Marketing Software Comparison Review
The sending options are easy to Arrange based on contact lists which you can upgrade at will. This permits you to create many variations of a targeted effort for numerous lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially not compared to website builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for later repeat use. The templates range from blank or very threadbare ones into more colorful and lively presentations. You will find templates suited to cosmetics companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the exact same time was answered 4 hours later.
Regardless of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, in comparison to other tech Sites, ActiveTrail’s customer support may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and use the machine to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique business that has a small number of customers to contact, and large corporations that can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page founder is a Great way to produce a special promotional page for one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Software Comparison Review
Designing and publishing a survey is an easy and straightforward procedure. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your surveys into your automation workflows.
Choose between open ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing tools. Begin by selecting from one of the well-designed pre-made templates categorized by context and purpose, such as fresh tech merchandise, restaurant promotion or vacation advertisement.
At this phase, half of the work has been performed for you. All you Have to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration type to your blog, which automatically adds users to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There’s the added functionality to program the when you would like to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of options for promotion Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Email Marketing Software Comparison Review
Every automation procedure has a beginning and end, but in between, select As many or as little actions as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, yet another email could be sent which reminds contacts to get goods they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact info without having to edit and find individual contacts.
Another Superb resource for touch import management is the import History section, which provides you an overview of all imported contacts. From here, ascertain how many contacts have been inserted, updated, deleted, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never have to trawl through pages of choices searching for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to plan your automation in this manner so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
But the least tech-savvy user can use the software easily, Ensuring you won’t have to employ additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which each single Performance can be found across each and every tier. Users do not have to worry about not obtaining key features for choosing a cheaper price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Email Marketing Software Comparison Review
The email and SMS packages have their own different pricing versions. All these are one off payments where consumers receive a fixed quantity of emails or SMS to send for a set price, which is beneficial for companies seeking to perform a single email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is very important to business seeking to construct their customer base and expand the reach of their own brand. With low prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.