Why Move With ActiveTrail Email Marketing Software Reviews 2016
ActiveTrail.com does not require Any kind of advertising or tech expertise, as well as a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message campaign but you are worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get opened. Email Marketing Software Reviews 2016
The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and looking for custom attributes for their demands.
Ecommerce companies and online shops.
Marketers that want to automate their client journeys.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer support
Somewhat limited Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying a smart phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop better campaigns. It is also effective at incorporating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Great way to ensure automated interaction with customers anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in numerous manners on your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads having an easily customizable box of options. Here you are able to upload pictures and make a gallery on your account which you readily pull pictures from later on. Email Marketing Software Reviews 2016
The shipping alternatives are easy to Arrange based on contact lists which you can update at will. This permits you to make many versions of a targeted campaign for multiple lists of individuals with different traits and interests, which you can monitor through ActiveTrail’s analytics program.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially compared to site builder websites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for after repeat use. The templates range from blank or very threadbare ones to more vibrant and lively presentations. There are templates suited for cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same period was also answered 4 hours afterwards.
Regardless of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they are of more help.
That said, compared to other technology Websites, ActiveTrail’s customer support might leave something to be desired. There is not any live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and use the machine to personalize the messages to your customers.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business that has a few of clients to contact, and large corporations who can scale up to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page founder is a Fantastic way to create a distinctive promotional page for one-off events or sales, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Software Reviews 2016
Designing and publishing a survey is a simple and straightforward process. Select the question types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys into your automation workflows.
Pick between open ended, solitary, multi-select and personal info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) which provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Begin by picking from among the well-designed pre-made templates categorized by purpose and context, such as fresh technology product, restaurant advertising or holiday advertisement.
At this stage, half of this job has been done for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type into your site, which automatically adds customers to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a Considerable number of solutions for marketing Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, either a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Email Marketing Software Reviews 2016
Every automation process has a start and end, but in between, pick As many or as little actions as required. You can do just about anything; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choosing, yet another email could be sent which reminds contacts to get products that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to update existing contact info without needing to edit and find individual contacts.
Another excellent source for contact import management is that the import History section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts have been added, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Chance to quickly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices looking for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to plan your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
But the least tech-savvy user can use the software easily, Selecting you won’t have to hire additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which each single Performance can be found across every single tier. Users don’t have to worry about not obtaining key attributes for choosing a more affordable price program.
The pricing is based on the number of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Email Marketing Software Reviews 2016
The email and SMS packages have their own different pricing versions. These are one off payments where consumers receive a fixed quantity of mails or SMS to ship for a set cost, which is beneficial for businesses seeking to perform a single email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive companies.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective clients, which is important for business looking to construct their customer base and expand the reach of their brand. With reduced prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.