Why Go With ActiveTrail Email Marketing Strategies Marketing Automation
ActiveTrail.com doesn’t need Any sort of advertising or tech expertise, as well as a first-time user can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message campaign but you are worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they’re most-likely to get started. Email Marketing Strategies Marketing Automation
The platform also allows you to Heavily customize the messages so they do not come off as type letters or spam, and contains detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the type of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size companies, who are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that handle multiple accounts, and looking for custom features for their needs.
Ecommerce companies and online stores.
Marketers who wish to automate their customer journeys.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer support
Somewhat limited Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns solely by email these days, particularly with virtually everybody carrying a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating different applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in multiple ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery on your account which you easily pull pictures from in the future. Email Marketing Strategies Marketing Automation
The sending alternatives are easy to Arrange based on contact lists which you can update at will. This allows you to make multiple versions of a targeted effort for numerous lists of individuals with various traits and interests, which you can monitor through ActiveTrail’s analytics program.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much selection, especially not compared to website builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of options.
The platform Permits You to save Your templates for later repeat usage. The templates include blank or quite threadbare ones to more vibrant and dynamic demonstrations. You will find templates suited to cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Irrespective of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they are of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There’s not any live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two, and use the system to customize the messages for your customers.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses that has a small number of clients to contact, and massive corporations who can scale up to enormous plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Great way to produce a distinctive promotional site for one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Strategies Marketing Automation
Designing and publishing a survey is an easy and straightforward procedure. Pick the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your polls into your automation workflows.
Choose between open-ended, solitary, multi-select and personal info questions. In addition, select personal info, a matrix of choice and Net Promoter Score (NPS) which provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Start by selecting from among the well-designed pre-made templates categorized by purpose and context, such as fresh technology product, restaurant advertising or holiday advertising.
At this phase, half of the work has already been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form to your blog, which automatically adds users to the ActiveTrail recipient list, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, like the amount of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. Additionally, incorporate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s added functionality to program the when you want to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail offers a Considerable variety of solutions for marketing Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your own Automation completely from scratch. Email Marketing Strategies Marketing Automation
Every automation procedure has a start and end, but in between, pick As many or as little activities as required. You can do just about anything; for example, create an automation to send readers an email in their birthdays, then after a timed delay of your choice, yet another email could be sent which reminds contacts to buy products they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without having to edit and find individual contacts.
Another excellent source for touch import management is the import History section, which provides you an overview of all imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, as well as how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the issue.
Advantages of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever need to trawl through pages of choices searching for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complicated and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design allows you to plan your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
But even the least tech-savvy user can use the software readily, Selecting you won’t need to hire additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade at which every single Performance can be found across every single tier. Users do not have to fret about not accessing key features for choosing a cheaper price plan.
The pricing is based on the number of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Email Marketing Strategies Marketing Automation
The email and SMS bundles have their own different pricing versions. All these are one off payments where consumers receive a fixed quantity of mails or SMS to ship to get a set cost, which is beneficial for businesses seeking to do a single email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost emotional bonds with present and Prospective customers, which is important for company looking to construct their customer base and expand the reach of their brand. With reduced prices and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.