Why Go With ActiveTrail Email Marketing Tips
ActiveTrail.com does not require Any sort of advertising or tech expertise, as well as a first-time consumer can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to start a message effort but you are worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages sent to your contacts move out at the time of day when they’re most-likely to get opened. Email Marketing Tips
The platform also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the sort of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and looking for custom features for their needs.
Ecommerce companies and online shops.
Marketers that want to automate their client journeys.
Advantages and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted collection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns solely by email these days, particularly with virtually everybody carrying a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop superior campaigns. It is also effective at integrating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be incorporated in multiple ways on your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy site builder. It allows you to easily import your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of options. Here you are able to upload images and make a gallery in your account which you readily pull images from later on. Email Marketing Tips
The sending options are easy to Arrange based on contact lists that you can upgrade at will. This allows you to create many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much selection, especially compared to website builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform Permits You to save Your templates for later repeat usage. The templates include blank or quite threadbare ones into more vibrant and dynamic demonstrations. There are templates suited to makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and easy, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the same time was also answered 4 hours later.
Irrespective of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and use the system to customize the messages to your customers.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business with a small number of customers to contact, and massive corporations who can scale up to enormous plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to create a special promotional page to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Tips
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys into your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) that provides you a general index of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing tools. Start by picking from among the most popular pre-made templates categorized by purpose and context, such as new tech merchandise, restaurant promotion or vacation advertising.
At this phase, half of the work has been performed for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of the ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form to your site, which adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, such as the amount of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to program the when you would like to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail Provides a substantial number of options for marketing Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a contact or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Email Marketing Tips
Every automation procedure has a start and end, but in between, pick As many or as little actions as required. You can do just about anything; for instance, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, another email may be sent which reminds contacts to get goods that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without having to find and edit individual contacts.
Another Superb source for touch import management is the import Background section, which provides you an overview of all imported contacts. From here, determine how many contacts have been added, deleted, updated, and even how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options looking for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to plan your automation in this manner so that you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
But even the least tech-savvy user can use the software easily, Selecting you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade where every single Functionality is available across each and every tier. Users don’t have to worry about not accessing key attributes for choosing a more affordable price plan.
The pricing depends upon the Amount of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Email Marketing Tips
The email and SMS packages have their own independent pricing models. All these are one off payments where users receive a fixed quantity of mails or SMS to send for a set price, which is beneficial for companies looking to perform a single email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large businesses.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is important for business looking to build their client base and expand the range of their brand. With low prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.