Why Move With ActiveTrail Email Marketing Trends
ActiveTrail.com does not need Any sort of advertising or tech experience, and even a first-time consumer can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to start a message campaign but you’re concerned your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages sent to your contacts move out at the time of day when they are most-likely to get opened. Email Marketing Trends
The platform also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and looking for custom features for their needs.
Ecommerce companies and online stores.
Marketers that want to automate their customer travels.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would indicate working ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It is also effective at incorporating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to ensure automated interaction with clients whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be incorporated in multiple manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy website builder. It enables you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit on”make an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of options. Here you can upload images and make a gallery on your account which you easily pull pictures from in the future. Email Marketing Trends
The shipping options are easy to Arrange according to contact lists which you can upgrade at will. This allows you to make many versions of a targeted campaign for multiple lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much selection, especially compared to website builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for later repeat use. The templates range from blank or quite threadbare ones into more colorful and lively presentations. You will find templates suited to cosmetics companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered efficiently. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same period was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, in comparison to other tech Websites, ActiveTrail’s customer support might leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for determining when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and use the machine to personalize the messages for your customers.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses with a small number of customers to contact, and large corporations who can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to create a special promotional site for one-off events or sales, and with the website’s poll and polling tools, message recipients have the capacity to weigh in about what works and does not –and then incorporate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing Trends
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your surveys in to your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Start by picking from among those most popular pre-made templates categorized by context and purpose, such as new tech product, restaurant advertising or holiday advertisement.
At this phase, half of the work has been performed for you. All you Have to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of this ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form to your site, which adds users to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, such as the amount of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration type. In addition, integrate social networking cubes into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communication readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a substantial number of solutions for promotion Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Email Marketing Trends
Every automation process has a start and end, but in between, pick As many or as few activities as required. You can do just about whatever; for instance, create an automation to send readers an email in their birthdays, then after a timed delay of your choosing, another email could be sent which reminds contacts to get products they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you update existing contact information without needing to edit and find individual contacts.
Another Superb source for contact import management is that the import Background section, which provides you an overview of imported contacts. From here, ascertain how many contacts were added, updated, deleted, and even how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever have to trawl through pages of choices looking for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complex and lively automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications easily, Ensuring you won’t have to hire extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where every single Performance is available across every single tier. Users don’t have to worry about not obtaining key attributes for picking a cheaper price program.
The pricing is based on the Amount of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Email Marketing Trends
The email and SMS bundles have their own independent pricing models. All these are one off payments where consumers get a fixed quantity of mails or SMS to ship to get a set price, which is useful for businesses seeking to do just one email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is important for business seeking to construct their customer base and expand the range of their own brand. With low costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.