Why Go With ActiveTrail Email Marketing Vs Email Automation
ActiveTrail.com does not require Any kind of advertising or tech experience, and even a first-time user can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message effort but you are concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages delivered to your contacts go out in the time of day when they are most-likely to get opened. Email Marketing Vs Email Automation
The platform also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and contains detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size businesses, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and searching for custom features for their needs.
Ecommerce companies and online stores.
Marketers that want to automate their client journeys.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited Selection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns solely by email these days, especially with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can make Online surveys to your customers to give you feedback, assisting you to develop superior campaigns. It is also effective at integrating other programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with customers whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Easy to make and can be integrated in multiple ways in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple site builder. It allows you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit “make an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of alternatives. Here you can upload pictures and make a gallery on your account that you easily pull images from later on. Email Marketing Vs Email Automation
The sending alternatives are easy to Arrange based on contact lists that you can update at will. This permits you to make multiple variations of a targeted effort for numerous lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially not compared to website builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for after repeat usage. The templates include blank or quite threadbare ones to more vibrant and lively demonstrations. You will find templates suited to cosmetics companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic designs, but each option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same period was also answered 4 hours afterwards.
Regardless of the topic at hand, The client service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer service might leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and then use the machine to customize the messages for your customers.
Their autoresponder and event Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business with a small number of customers to contact, and large corporations who can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional page to get one-off events or sales, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Vs Email Automation
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your polls into your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Start by selecting from one of the well-designed pre-made templates categorized with purpose and context, such as fresh technology merchandise, restaurant advertising or vacation advertisement.
At this phase, half of the work has been performed for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of the service. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration type into your blog, which adds customers to the ActiveTrail recipient list, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, like the amount of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, integrate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There is the added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a substantial variety of options for promotion Automation, making sure you engage with customers on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing Vs Email Automation
Every automation procedure has a beginning and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, another email may be sent which reminds contacts to get goods that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to update existing contact information without needing to edit and find individual contacts.
Another Superb resource for contact import direction is the import History section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, and even how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices searching for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design allows you to plan your automation in such a manner so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
But even the least tech-savvy user can use the software easily, Ensuring you won’t have to employ additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade where each single Functionality can be found across every single tier. Users do not need to worry about not obtaining key attributes for picking a more affordable price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Email Marketing Vs Email Automation
The email and SMS bundles have their own independent pricing models. All these are one off payments where users receive a set amount of emails or SMS to ship for a set price, which is beneficial for businesses seeking to do just one email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large businesses.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is important for company seeking to construct their customer base and expand the reach of their own brand. With low costs and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.