Why Go With ActiveTrail Email Marketing Vs Marketing Automation
ActiveTrail.com does not require Any kind of marketing or tech experience, as well as a first-time consumer can walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good option if you’re looking to start a message effort but you are worried your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages delivered to your contacts move out in the right time of day when they’re most-likely to get opened. Email Marketing Vs Marketing Automation
The platform also allows you to Heavily customize the messages so they do not come off as form letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the type of personal interactions which are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, who are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and looking for custom attributes for their demands.
Ecommerce businesses and online stores.
Marketers that wish to automate their customer travels.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns solely by email these days, especially with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop superior campaigns. It is also good at incorporating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with clients whenever they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in multiple ways on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a easy site builder. It allows you to easily import your contacts or enter them manually, and walks you through every process. When you hit “create an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of alternatives. Here you can upload images and make a gallery on your account that you easily pull images from in the future. Email Marketing Vs Marketing Automation
The shipping alternatives are easy to Arrange based on contact lists that you can update at will. This permits you to make multiple versions of a targeted campaign for numerous lists of people with various traits and interests, which you can track through ActiveTrail’s analytics program.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially not compared to site builder websites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or very threadbare ones into more vibrant and lively demonstrations. There are templates suited for cosmetics companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic layouts, but every option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same period was answered 4 hours later.
Irrespective of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer service may leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and then use the machine to personalize the messages to your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business with a few of clients to contact, and large corporations that can scale to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to create a special promotional site to get one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Email Marketing Vs Marketing Automation
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You can integrate your surveys into your automation workflows.
Choose between open ended, single, multi-select and personal info questions. Additionally, select private info, a matrix of choice and Net Promoter Score (NPS) which provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Start by selecting from one of the most popular pre-made templates categorized with context and purpose, such as new technology product, restaurant advertising or holiday advertisement.
At this stage, half of the job has been done for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of this ceremony. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration form to your site, which adds users to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, like the amount of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There is added functionality to program the when you want to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail Provides a substantial number of solutions for marketing Automation, making sure you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Email Marketing Vs Marketing Automation
Every automation process has a beginning and end, but in between, select As many or as few activities as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then after a timed delay of your choice, yet another email may be sent which reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
Among the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact info without needing to find and edit individual contacts.
Another excellent resource for touch import management is that the import Background section, which provides you an overview of all imported contacts. From here, ascertain how many contacts have been added, updated, deleted, and even how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Chance to quickly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of options searching for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and lively automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design allows you to organize your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, too.
But even the least tech-savvy user can use the software readily, Ensuring you won’t need to employ extra staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing grade where each single Performance can be found across each and every tier. Users do not have to worry about not accessing key features for picking a more affordable price plan.
The pricing depends upon the Amount of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing Vs Marketing Automation
The email and SMS packages have their own different pricing models. All these are one off payments where consumers receive a fixed quantity of emails or SMS to ship for a set cost, which is useful for companies seeking to do just one email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive businesses.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is important for business seeking to build their customer base and expand the reach of their brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.