Why Move With ActiveTrail Email Marketing White Paper
ActiveTrail.com doesn’t require Any kind of advertising or tech expertise, as well as a first-time consumer can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to start a message campaign but you are concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages sent to your contacts move out in the time of day when they are most-likely to get opened. Email Marketing White Paper
The platform also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the type of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and searching for custom attributes for their needs.
Ecommerce companies and internet stores.
Marketers who want to automate their client travels.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email these days, particularly with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop better campaigns. It’s also good at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automated interaction with customers anytime they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Easy to make and can be integrated in multiple manners in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts enter them manually, and walks you through each process. When you hit on”create an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of options. Here you are able to upload images and create a gallery in your account which you readily pull images from in the future. Email Marketing White Paper
The sending options are easy to Arrange according to contact lists which you can update at will. This permits you to make many variations of a targeted effort for multiple lists of people with various traits and interests, which you can track through ActiveTrail’s analytics program.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to site builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for after repeat use. The templates include sterile or very threadbare ones to more vibrant and dynamic presentations. There are templates suited to makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was also answered 4 hours afterwards.
Regardless of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications so that they could be of more help.
That said, compared to other technology Websites, ActiveTrail’s customer support might leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two and use the machine to personalize the messages for your customers.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique business with a small number of clients to contact, and large corporations who can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional site for one-off events or revenue, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and does not –and then incorporate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Email Marketing White Paper
Designing and publishing a questionnaire is an easy and straightforward process. Select the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys in to your automation workflows.
Choose between open ended, single, multi-select and personal info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) that provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Start by picking from one of the well-designed pre-made templates categorized with purpose and context, such as fresh tech product, restaurant advertising or holiday advertising.
At this phase, half of the work has been performed for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of this ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your site, which automatically adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, like the amount of contacts opening your mails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. Additionally, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There is the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a substantial number of solutions for marketing Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a touch or clicking on a link.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Email Marketing White Paper
Every automation procedure has a start and end, but in between, select As many or as few actions as required. You can do just about whatever; for instance, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, another email may be sent which reminds contacts to buy products that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact information without needing to find and edit individual contacts.
Another excellent source for contact import management is the import History section, which provides you an overview of all imported contacts. From here, determine how many contacts were added, updated, deleted, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never have to trawl through pages of options searching for the proper action, which makes it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to plan your automation in such a manner so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications easily, Ensuring you won’t need to hire extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier where each single Functionality is available across every single tier. Users don’t need to fret about not accessing key attributes for choosing a more affordable price plan.
The pricing depends upon the Amount of contacts that the Company wants to Contact, beginning at $500 for up to 500 contacts. Email Marketing White Paper
The email and SMS bundles have their own independent pricing versions. These are one off payments where users receive a fixed quantity of emails or SMS to ship for a set price, which is beneficial for businesses seeking to perform a single email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is very important to business looking to build their client base and expand the reach of their brand. With low prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
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