Why Go With ActiveTrail Epsilon Interactive
ActiveTrail.com doesn’t need Any kind of marketing or tech experience, as well as a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message campaign but you are worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages delivered to your contacts move out in the right time of day when they’re most-likely to get opened. Epsilon Interactive
The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, that are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and searching for custom attributes for their needs.
Ecommerce businesses and online shops.
Marketers who want to automate their customer travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can make Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also good at integrating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be incorporated in multiple ways in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a simple site builder. It enables you to easily import your contacts or enter them manually, and walks you through each process. When you hit on”create an email” you get 5 choices — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of alternatives. Here you are able to upload images and make a gallery on your account which you readily pull images from in the future. Epsilon Interactive
The sending options are easy to Arrange based on contact lists which you can update at will. This permits you to create many variations of a targeted campaign for numerous lists of people with various traits and interests, which you can track through ActiveTrail’s analytics program.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially not compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform Permits You to save Your templates for later repeat usage. The templates range from sterile or quite threadbare ones to more colorful and dynamic demonstrations. There are templates suited to makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic layouts, but every alternative is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same time was answered 4 hours later.
Irrespective of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, in comparison to other technology Sites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each and every contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and then use the machine to customize the messages for your customers.
Their autoresponder and event Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses with a small number of customers to contact, and large corporations who can scale up to massive plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Epsilon Interactive
Designing and publishing a survey is an easy and straightforward process. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You can integrate your surveys into your automation workflows.
Choose between open-ended, solitary, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Begin by picking from one of the well-designed pre-made templates categorized by context and purpose, such as new technology product, restaurant advertising or vacation advertising.
At this phase, half of this job has been done for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, pictures, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of this service. Here are some of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form to your site, which automatically adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, like the amount of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. In addition, incorporate social networking cubes into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is the added functionality to schedule the when you want to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail Provides a substantial variety of options for promotion Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a link.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Epsilon Interactive
Every automation procedure has a start and end, but in between, pick As many or as few activities as required. You can do just about whatever; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choice, another email may be sent that reminds contacts to buy goods that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact info without having to find and edit individual contacts.
Another excellent resource for contact import direction is the import Background section, which provides you a synopsis of imported contacts. From here, ascertain how many contacts have been added, updated, deleted, as well as how many mistakes there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever need to trawl through pages of choices searching for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to organize your automation in such a way so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, too.
But even the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where each single Performance is available across every single tier. Users don’t need to worry about not accessing key features for picking a cheaper price plan.
The pricing is based on the number of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Epsilon Interactive
The email and SMS bundles have their own independent pricing versions. All these are one off payments where consumers get a fixed quantity of emails or SMS to ship for a set price, which is beneficial for companies seeking to do just one email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is important for business looking to construct their customer base and expand the reach of their own brand. With reduced prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.