Why Go With ActiveTrail Exacttarget
ActiveTrail.com doesn’t require Any kind of advertising or tech expertise, as well as a first-time consumer can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message campaign but you’re worried your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages sent to your contacts go out in the right time of day when they’re most-likely to get started. Exacttarget
The system also allows you to Heavily personalize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the type of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which handle many accounts, and searching for custom attributes for their demands.
Ecommerce businesses and online stores.
Marketers who wish to automate their client travels.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to guarantee automated interaction with clients whenever they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be incorporated in multiple ways in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a easy website builder. It allows you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit on”make an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of options. Here you can upload images and make a gallery in your account that you easily pull images from later on. Exacttarget
The sending alternatives are easy to Arrange based on contact lists that you can update at will. This allows you to make multiple versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics program.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially compared to website builder websites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform Permits You to save Your templates for after repeat use. The templates include blank or very threadbare ones into more vibrant and dynamic demonstrations. There are templates suited for makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Irrespective of the Subject at hand, The customer service answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer support may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and then use the system to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique businesses with a few of customers to contact, and large corporations who can scale to massive plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to create a special promotional site for one-off events or revenue, and with the site’s survey and polling tools, message recipients have the capacity to weigh in about what works and does not –and then integrate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Exacttarget
Designing and publishing a survey is a simple and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your polls in to your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) which gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Start by picking from one of the most popular pre-made templates categorized by purpose and context, such as new technology merchandise, restaurant promotion or vacation advertisement.
At this stage, half of the work has already been performed for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of this ceremony. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration form to your blog, which adds users to the ActiveTrail recipient list, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, such as the number of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. In addition, integrate social networking cubes into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communicating subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is the added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable number of solutions for marketing Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a hyperlink.
Every template is fully customizable, and you can create your own Automation completely from scratch. Exacttarget
Every automation procedure has a start and end, but in between, select As many or as few actions as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to get products that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without having to edit and find individual contacts.
Another Superb resource for contact import direction is that the import History section, which gives you an overview of all imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, and even how many mistakes there were during the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to quickly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never have to trawl through pages of options looking for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to plan your automation in such a way so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
However, even the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where each single Performance is available across each and every tier. Users don’t need to worry about not obtaining key features for picking a cheaper price program.
The pricing is based on the number of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Exacttarget
The email and SMS bundles have their own different pricing versions. These are one off payments where consumers receive a set amount of mails or SMS to send for a set cost, which is useful for businesses seeking to do a single email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive companies.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is very important to company looking to build their client base and expand the range of their own brand. With low prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.