Why Move With ActiveTrail Graduating From Email Marketing To Marketing Automation
ActiveTrail.com does not require Any kind of marketing or tech experience, and even a first-time consumer can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message effort but you’re concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages sent to your contacts move out at the time of day when they’re most-likely to get opened. Graduating From Email Marketing To Marketing Automation
The platform also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the sort of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and looking for custom features for their needs.
Ecommerce companies and internet shops.
Marketers who want to automate their client travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns solely by email nowadays, especially with virtually everyone carrying a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It is also good at integrating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered mails is a Great way to ensure automated interaction with customers anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous ways on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple site builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit on”create an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps with an easily customizable box of alternatives. Here you can upload images and make a gallery in your account which you easily pull pictures from later on. Graduating From Email Marketing To Marketing Automation
The shipping alternatives are easy to Arrange based on contact lists which you can upgrade at will. This permits you to make many versions of a targeted effort for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.
The same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially not compared to site builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for after repeat usage. The templates range from sterile or quite threadbare ones into more colorful and dynamic demonstrations. You will find templates suited for makeup companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but each option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered efficiently. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same time was answered 4 hours afterwards.
Regardless of the topic at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, compared to other tech Sites, ActiveTrail’s customer support might leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and then use the system to personalize the messages to your customers.
Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business with a small number of clients to contact, and massive corporations that can scale up to massive plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Great way to produce a distinctive promotional page to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Graduating From Email Marketing To Marketing Automation
Designing and publishing a questionnaire is an easy and straightforward process. Pick the question types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Choose between open ended, single, multi-select and personal info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by picking from one of those well-designed pre-made templates categorized by context and purpose, such as new tech merchandise, restaurant advertising or holiday advertisement.
At this stage, half of the work has been performed for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The usefulness of this ceremony. Here are some of the most common integrations:
· Twitter — Insert an ActiveTrail registration form to your blog, which adds users to the ActiveTrail recipient list, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, like the amount of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. In addition, integrate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication readers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There’s added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail Provides a Considerable number of solutions for promotion Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Graduating From Email Marketing To Marketing Automation
Every automation procedure has a start and end, but in between, pick As many or as few activities as required. You can do just about anything; for example, make an automation to send readers an email on their birthdays, then after a timed delay of your choosing, another email may be sent that reminds contacts to get goods they have in their basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another Superb resource for touch import direction is that the import Background section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices looking for the appropriate action, which makes it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complex and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to organize your automation in this manner so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
But the least tech-savvy user can use the applications easily, Selecting you won’t need to hire additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade at which each single Performance can be found across every single tier. Users don’t have to worry about not accessing key features for picking a more affordable price program.
The pricing depends upon the Amount of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Graduating From Email Marketing To Marketing Automation
The email and SMS packages have their own different pricing models. All these are one off payments where users get a set amount of mails or SMS to send to get a set cost, which is useful for companies seeking to perform just one email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for company seeking to build their customer base and expand the reach of their brand. With reduced prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.