Why Go With ActiveTrail Hallmark Data Systems
ActiveTrail.com does not require Any sort of marketing or tech experience, as well as a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message effort but you’re concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust so, so that messages delivered to your contacts move out at the right time of day when they are most-likely to get opened. Hallmark Data Systems
The system also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and looking for custom attributes for their needs.
Ecommerce companies and online shops.
Marketers who wish to automate their client travels.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns solely by email these days, especially with virtually everyone carrying a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop better campaigns. It’s also good at integrating different programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to guarantee automated interaction with clients whenever they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be integrated in multiple ways in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy site builder. It allows you to easily export your contacts enter them manually, and walks you through each process. When you hit “make an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you are able to upload images and create a gallery in your account which you easily pull images from in the future. Hallmark Data Systems
The shipping alternatives are easy to Arrange according to contact lists which you can upgrade at will. This permits you to make multiple versions of a targeted campaign for numerous lists of individuals with different traits and interests, which you can monitor through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much selection, especially not compared to site builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones into more colorful and dynamic demonstrations. You will find templates suited for makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered efficiently. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
Nevertheless, compared to other tech Websites, ActiveTrail’s customer service might leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and use the system to personalize the messages for your customers.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business that has a small number of clients to contact, and large corporations that can scale to massive plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to create a special promotional page to get one-off events or revenue, and with the site’s survey and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Hallmark Data Systems
Designing and publishing a survey is an easy and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your polls in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) that gives you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Start by selecting from among the well-designed pre-made templates categorized by context and purpose, such as new tech merchandise, restaurant advertising or vacation advertisement.
At this phase, half of the job has been done for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The utility of the ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type into your blog, which adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, like the amount of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. In addition, incorporate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable number of options for marketing Automation, making sure you engage with customers on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a contact or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Hallmark Data Systems
Every automation procedure has a beginning and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, another email could be sent that reminds contacts to buy products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without needing to find and edit individual contacts.
Another Superb source for touch import management is that the import Background section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts have been added, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the issue.
Advantages of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options looking for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and lively automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
However, the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which each single Functionality can be found across each and every tier. Users don’t have to worry about not obtaining key features for picking a more affordable price plan.
The pricing is based on the Amount of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Hallmark Data Systems
The email and SMS packages have their own independent pricing models. All these are one off payments where users receive a set amount of mails or SMS to send to get a set price, which is useful for businesses seeking to perform a single email or SMS blast. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is important for company looking to build their customer base and expand the range of their own brand. With low prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.