Why Move With ActiveTrail How Marketing Automation Works Email Based
ActiveTrail.com does not require Any kind of marketing or tech experience, as well as a first-time consumer can easily walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a good option if you’re looking to initiate a message campaign but you are concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages sent to your contacts move out in the time of day when they are most-likely to get started. How Marketing Automation Works Email Based
The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the type of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and searching for custom features for their needs.
Ecommerce companies and online stores.
Marketers who wish to automate their customer journeys.
Benefits and Disadvantages
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns solely by email these days, particularly with virtually everybody carrying a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It is also effective at integrating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automatic interaction with customers whenever they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous manners on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple website builder. It enables you to easily export your contacts enter them manually, and walks you through each process. When you hit on”make an email” you receive 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of options. Here you are able to upload images and create a gallery on your account that you easily pull images from in the future. How Marketing Automation Works Email Based
The shipping options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make many variations of a targeted campaign for multiple lists of people with various traits and interests, which you may track through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much selection, especially not compared to website builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for later repeat usage. The templates range from sterile or quite threadbare ones into more colorful and lively presentations. There are templates suited for makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered efficiently. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the exact same period was answered 4 hours later.
Irrespective of the Subject at hand, The client service responses were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, compared to other tech Sites, ActiveTrail’s customer service might leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and then use the system to customize the messages to your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business that has a small number of clients to contact, and massive corporations that can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to produce a distinctive promotional page for one-off events or sales, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. How Marketing Automation Works Email Based
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls in to your automation workflows.
Choose between open-ended, solitary, multi-select and private info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) that provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Start by picking from one of those most popular pre-made templates categorized by purpose and context, such as new tech product, restaurant promotion or holiday advertising.
At this phase, half of this job has already been performed for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of this service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type to your site, which automatically adds users to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration form. Additionally, incorporate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication subscribers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There is the added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a Considerable number of options for marketing Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Every template is fully customizable, and you can create your own Automation completely from scratch. How Marketing Automation Works Email Based
Every automation process has a start and end, but in between, pick As many or as little activities as required. You can do just about anything; for instance, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email could be sent that reminds contacts to buy goods that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you upgrade existing contact information without needing to edit and find individual contacts.
Another Superb resource for contact import management is the import Background section, which provides you an overview of imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, and even how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to organize your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
But even the least tech-savvy user can use the applications readily, Ensuring you won’t have to hire additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which every single Performance can be found across every single tier. Users don’t need to fret about not obtaining key attributes for choosing a cheaper price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. How Marketing Automation Works Email Based
The email and SMS packages have their own different pricing models. These are one off payments where users get a set amount of emails or SMS to send to get a set price, which is useful for companies seeking to perform just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for business looking to construct their client base and expand the reach of their brand. With low prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.