Why Move With ActiveTrail How To Use Marketing Automation
ActiveTrail.com doesn’t need Any kind of advertising or tech experience, as well as a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message campaign but you’re worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages delivered to your contacts move out at the right time of day when they are most-likely to get opened. How To Use Marketing Automation
The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and searching for custom features for their demands.
Ecommerce companies and online stores.
Marketers that want to automate their customer journeys.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would indicate operating ad Campaigns exclusively by email these days, particularly with virtually everybody carrying out a intelligent phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, helping you develop better campaigns. It is also effective at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with clients anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in multiple manners in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts enter them manually, and walks you through each process. When you hit “create an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you can upload pictures and create a gallery in your account that you readily pull images from later on. How To Use Marketing Automation
The shipping options are easy to Arrange based on contact lists which you can update at will. This allows you to create multiple variations of a targeted effort for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.
This same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones to more colorful and dynamic presentations. You will find templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same time was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service responses were kind, helpful, and asked for clarifications so that they could be of more help.
That said, in comparison to other technology Sites, ActiveTrail’s customer service might leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and use the system to personalize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business that has a small number of customers to contact, and large corporations who can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Great way to create a special promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. How To Use Marketing Automation
Designing and publishing a questionnaire is an easy and straightforward process. Pick the query types and fill in the details. ActiveTrail manages everything else. You are able to integrate your polls into your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) that provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Begin by picking from among the well-designed pre-made templates categorized with context and purpose, such as new tech merchandise, restaurant promotion or holiday advertising.
At this phase, half of the job has already been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of this service. Here are some of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form into your site, which adds users to the ActiveTrail recipient listing, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, like the amount of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. In addition, integrate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s the added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail Provides a substantial variety of options for promotion Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, a contact or clicking onto a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. How To Use Marketing Automation
Every automation procedure has a beginning and end, but in between, select As many or as little actions as required. You can do just about anything; for instance, create an automation to send readers an email in their birthdays, then following a timed delay of your choice, yet another email may be sent that reminds contacts to buy products that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without having to edit and find individual contacts.
Another excellent source for contact import direction is the import History section, which provides you an overview of all imported contacts. From here, ascertain how many contacts have been added, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices looking for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to organize your automation in such a manner so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
But the least tech-savvy user can use the applications readily, Ensuring you won’t have to hire additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade where every single Performance is available across each and every tier. Users do not have to fret about not obtaining key attributes for picking a cheaper price plan.
The pricing is based on the number of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. How To Use Marketing Automation
The email and SMS bundles have their own independent pricing versions. These are one off payments where users get a fixed quantity of emails or SMS to ship to get a set cost, which is useful for businesses looking to perform a single email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective clients, which is very important to business seeking to construct their customer base and expand the reach of their brand. With low prices and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.