Why Move With ActiveTrail Janine Brandt Email & Digital Marketing Automation Specialist Tampa
ActiveTrail.com does not need Any sort of advertising or tech expertise, as well as a first-time consumer can walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message effort but you are concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages delivered to your contacts go out in the right time of day when they’re most-likely to get opened. Janine Brandt Email & Digital Marketing Automation Specialist Tampa
The system also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you keep up with the type of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online stores.
Marketers who wish to automate their customer travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat limited collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns exclusively by email these days, particularly with virtually everybody carrying out a intelligent phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can make Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Great way to ensure automated interaction with clients whenever they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in numerous manners in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through each process. When you hit on”create an email” you get 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of alternatives. Here you can upload images and create a gallery on your account that you easily pull images from later on. Janine Brandt Email & Digital Marketing Automation Specialist Tampa
The shipping alternatives are easy to Arrange based on contact lists which you can upgrade at will. This permits you to create multiple versions of a targeted campaign for multiple lists of people with different traits and interests, which you may track through ActiveTrail’s analytics program.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much selection, especially not compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for later repeat use. The templates include blank or quite threadbare ones to more colorful and lively presentations. There are templates suited to makeup companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered efficiently. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the exact same time was also answered 4 hours later.
Regardless of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
Nevertheless, in comparison to other tech Sites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and then use the machine to customize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a means to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business that has a few of customers to contact, and massive corporations that can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to create a special promotional page to get one-off events or sales, and with the website’s survey and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Janine Brandt Email & Digital Marketing Automation Specialist Tampa
Designing and publishing a survey is a simple and straightforward procedure. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your surveys into your automation workflows.
Choose between open-ended, solitary, multi-select and personal info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) which provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Begin by selecting from one of the most popular pre-made templates categorized by purpose and context, such as new tech merchandise, restaurant advertising or vacation advertisement.
At this phase, half of the job has already been done for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of the service. Here are some of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form to your blog, which automatically adds users to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the number of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail offers a substantial variety of options for promotion Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, a touch or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Janine Brandt Email & Digital Marketing Automation Specialist Tampa
Every automation procedure has a beginning and end, but in between, pick As many or as few activities as required. You can do just about anything; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email may be sent that reminds contacts to get products that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another excellent source for contact import management is the import History section, which gives you an overview of imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever need to trawl through pages of options searching for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to plan your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
But the least tech-savvy user can use the software easily, Ensuring you won’t have to hire extra staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing grade where every single Performance can be found across every single tier. Users do not need to fret about not obtaining key features for picking a cheaper price plan.
The pricing is based on the Amount of contacts the Company wants to Contact, beginning at $7 for up to 500 contacts. Janine Brandt Email & Digital Marketing Automation Specialist Tampa
The email and SMS packages have their own independent pricing versions. These are one off payments where users receive a fixed quantity of emails or SMS to ship for a set price, which is useful for companies seeking to perform just one email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is important for business looking to construct their client base and expand the range of their own brand. With low costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.