Why Move With ActiveTrail Lyris
ActiveTrail.com doesn’t need Any sort of marketing or tech expertise, as well as a first-time user can walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to start a message effort but you’re concerned your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages delivered to your contacts go out in the time of day when they are most-likely to get opened. Lyris
The system also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and looking for custom attributes for their demands.
Ecommerce businesses and online shops.
Marketers who want to automate their customer travels.
Benefits and Disadvantages
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also effective at integrating different programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients whenever they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of options. Here you can upload images and create a gallery on your account which you readily pull images from later on. Lyris
The shipping alternatives are easy to Arrange based on contact lists that you can update at will. This allows you to make multiple variations of a targeted campaign for multiple lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to site builder sites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform Permits You to save Your templates for after repeat use. The templates range from blank or quite threadbare ones to more vibrant and lively presentations. There are templates suited to makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same period was also answered 4 hours afterwards.
Irrespective of the topic at hand, The client service answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
That said, compared to other technology Sites, ActiveTrail’s customer service might leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and use the machine to personalize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a small number of clients to contact, and large corporations who can scale up to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Great way to create a special promotional site to get one-off events or sales, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data from future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Lyris
Designing and publishing a survey is a simple and straightforward procedure. Select the question types and fill in the details. ActiveTrail manages everything else. You can incorporate your polls in to your automation workflows.
Choose between open ended, single, multi-select and private info questions. Additionally, select personal information, a matrix of choice and Net Promoter Score (NPS) that provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing tools. Start by picking from one of those most popular pre-made templates categorized with purpose and context, such as new technology product, restaurant promotion or holiday advertising.
At this phase, half of this work has already been done for you. All you Have to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of the ceremony. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration type to your blog, which automatically adds users to the ActiveTrail recipient listing, finally raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the number of contacts opening your emails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication subscribers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is added functionality to program the when you want to send the SMS effort, ensuring it reaches your clients at the most optimal time.
ActiveTrail Provides a Considerable variety of solutions for marketing Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Lyris
Every automation process has a beginning and end, but in between, pick As many or as few actions as required. You can do just about whatever; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choice, another email could be sent which reminds contacts to buy goods they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another Superb resource for contact import management is the import History section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices searching for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to organize your automation in this way so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.
But even the least tech-savvy user can use the software easily, Ensuring you won’t need to hire extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier where each single Performance can be found across each and every tier. Users do not need to worry about not accessing key features for picking a more affordable price program.
The pricing depends upon the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Lyris
The email and SMS bundles have their own independent pricing models. All these are one off payments where users receive a fixed quantity of emails or SMS to send for a set cost, which is beneficial for companies looking to do a single email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive businesses.
This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is very important to business looking to build their client base and expand the range of their own brand. With low costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.