Why Go With ActiveTrail Lyris Email Marketing
ActiveTrail.com doesn’t require Any sort of advertising or tech expertise, and even a first-time consumer can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to start a message effort but you are concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages delivered to your contacts move out at the time of day when they’re most-likely to get started. Lyris Email Marketing
The platform also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and looking for custom attributes for their demands.
Ecommerce companies and internet shops.
Marketers who want to automate their client travels.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer support
Somewhat limited Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns exclusively by email these days, especially with virtually everyone carrying a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop better campaigns. It’s also effective at incorporating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Great way to guarantee automatic interaction with clients whenever they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be integrated in numerous ways on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple site builder. It enables you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit on”create an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of alternatives. Here you can upload pictures and make a gallery in your account that you readily pull pictures from later on. Lyris Email Marketing
The shipping alternatives are easy to Arrange according to contact lists which you can update at will. This allows you to create multiple versions of a targeted campaign for multiple lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially compared to site builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for later repeat use. The templates range from blank or very threadbare ones into more vibrant and dynamic presentations. There are templates suited to makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same period was answered 4 hours later.
Irrespective of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer support may leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and then use the system to customize the messages to your clients.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a way to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses that has a small number of clients to contact, and large corporations that can scale up to massive plans. The user has the leeway to decide which program works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional site for one-off events or sales, and with the site’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Lyris Email Marketing
Designing and publishing a survey is an easy and straightforward process. Pick the question types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys into your automation workflows.
Choose between open-ended, solitary, multi-select and personal info questions. Additionally, select personal info, a matrix of choice and Net Promoter Score (NPS) that gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing tools. Start by picking from one of those most popular pre-made templates categorized with context and purpose, such as new tech product, restaurant promotion or holiday advertising.
At this phase, half of this job has been performed for you. All you Have to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your blog, which adds customers to the ActiveTrail recipient listing, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, such as the number of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. Additionally, integrate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating subscribers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s the added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a Considerable number of options for promotion Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Lyris Email Marketing
Every automation process has a beginning and end, but in between, pick As many or as few activities as required. You can do just about whatever; for instance, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, another email may be sent that reminds contacts to buy goods that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without needing to edit and find individual contacts.
Another Superb source for contact import management is that the import Background section, which provides you an overview of all imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never have to trawl through pages of choices searching for the proper action, which makes it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complex and dynamic automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to organize your automation in this manner so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications readily, Ensuring you won’t have to employ extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance is available across every single tier. Users don’t need to fret about not obtaining key attributes for choosing a cheaper price program.
The pricing is based on the number of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Lyris Email Marketing
The email and SMS packages have their own different pricing models. These are one off payments where consumers get a set amount of emails or SMS to send to get a set cost, which is useful for companies looking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive companies.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is important for business seeking to construct their client base and expand the range of their brand. With reduced prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.