Why Go With ActiveTrail Market Automation
ActiveTrail.com doesn’t require Any kind of marketing or tech experience, as well as a first-time user can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message effort but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust so, so that messages sent to your contacts move out at the right time of day when they’re most-likely to get opened. Market Automation
The system also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and searching for custom features for their demands.
Ecommerce businesses and online stores.
Marketers who wish to automate their client travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat restricted Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It’s also good at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to guarantee automatic interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in numerous manners in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a easy site builder. It enables you to easily import your contacts or enter them manually, and walks you through every process. When you hit on”create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of options. Here you can upload images and make a gallery in your account which you readily pull images from in the future. Market Automation
The sending alternatives are easy to Arrange according to contact lists that you can update at will. This permits you to make multiple versions of a targeted effort for multiple lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to site builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform Permits You to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones to more colorful and lively demonstrations. You will find templates suited to cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic designs, but each option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same period was answered 4 hours afterwards.
Irrespective of the topic at hand, The client service responses were kind, helpful, and asked for clarifications so that they could be of more help.
That said, in comparison to other tech Sites, ActiveTrail’s customer support might leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and then use the machine to customize the messages to your clients.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses that has a few of clients to contact, and large corporations that can scale up to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to create a special promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Market Automation
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your surveys into your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) that gives you a general index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing tools. Begin by picking from one of those well-designed pre-made templates categorized with context and purpose, such as new tech product, restaurant advertising or holiday advertisement.
At this phase, half of this work has been performed for you. All you Need to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of the service. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration form into your site, which automatically adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, like the amount of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. In addition, incorporate social networking cubes into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication readers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable number of options for promotion Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, either a touch or clicking onto a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Market Automation
Every automation process has a start and end, but in between, pick As many or as few actions as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to buy products that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact info without having to edit and find individual contacts.
Another Superb resource for touch import direction is that the import Background section, which provides you a synopsis of imported contacts. From here, determine how many contacts were inserted, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of choices looking for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complex and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to organize your automation in this way so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
But even the least tech-savvy user can use the applications readily, Selecting you won’t need to hire additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which every single Functionality can be found across every single tier. Users do not need to fret about not accessing key features for choosing a cheaper price program.
The pricing depends upon the number of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Market Automation
The email and SMS packages have their own different pricing versions. All these are one off payments where consumers get a set amount of mails or SMS to send to get a set cost, which is useful for companies looking to perform a single email or SMS burst. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is very important to company looking to construct their customer base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.