Why Move With ActiveTrail Marketing Automation 2015
ActiveTrail.com does not require Any kind of advertising or tech experience, and even a first-time user can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message campaign but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages sent to your contacts go out at the time of day when they are most-likely to get opened. Marketing Automation 2015
The system also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions which are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and searching for custom features for their needs.
Ecommerce businesses and internet stores.
Marketers that wish to automate their client journeys.
Benefits and Cons
Landing page builder
Effortless to use
Responsive customer support
Somewhat limited Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It is also effective at integrating different applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered emails is a Great way to ensure automatic interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in multiple manners on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It enables you to easily export your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads with an easily customizable box of alternatives. Here you can upload images and create a gallery in your account which you readily pull pictures from later on. Marketing Automation 2015
The shipping options are easy to Arrange according to contact lists that you can update at will. This allows you to create many variations of a targeted effort for multiple lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much variety, especially compared to website builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for after repeat usage. The templates include blank or quite threadbare ones to more colorful and lively demonstrations. You will find templates suited to makeup companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic designs, but every option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same time was also answered 4 hours afterwards.
Regardless of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they are of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and use the system to personalize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business with a small number of customers to contact, and large corporations that can scale to massive plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional page to get one-off events or sales, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation 2015
Designing and publishing a survey is an easy and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail manages everything else. You can integrate your surveys in to your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Begin by selecting from one of those most popular pre-made templates categorized by context and purpose, such as fresh tech merchandise, restaurant promotion or holiday advertising.
At this stage, half of the work has already been performed for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of the service. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration form to your blog, which automatically adds users to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to find, such as the amount of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration form. In addition, integrate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There’s the added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail Provides a substantial variety of options for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation 2015
Every automation procedure has a beginning and end, but in between, pick As many or as few activities as required. You can do just about whatever; for instance, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, yet another email may be sent that reminds contacts to get goods they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily lets you upgrade existing contact info without needing to find and edit individual contacts.
Another excellent resource for touch import management is that the import Background section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, as well as how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever need to trawl through pages of choices looking for the proper action, which makes it appropriate for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to organize your automation in this manner so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, too.
However, the least tech-savvy user can use the software easily, Ensuring you won’t need to employ additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing tier where every single Performance can be found across each and every tier. Users do not need to fret about not accessing key features for picking a cheaper price plan.
The pricing is based on the number of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation 2015
The email and SMS bundles have their own different pricing models. All these are one off payments where users receive a set amount of emails or SMS to send for a set price, which is useful for companies looking to perform just one email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is important for business looking to build their client base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.