Why Go With ActiveTrail Marketing Automation 2016
ActiveTrail.com does not need Any kind of advertising or tech expertise, as well as a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message campaign but you are worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages delivered to your contacts move out in the time of day when they’re most-likely to get opened. Marketing Automation 2016
The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and contains detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the type of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and searching for custom attributes for their needs.
Ecommerce companies and online shops.
Marketers who want to automate their customer journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying out a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also effective at integrating different programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to guarantee automatic interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple site builder. It enables you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit on”create an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of options. Here you can upload images and create a gallery on your account which you easily pull images from later on. Marketing Automation 2016
The sending options are easy to Arrange based on contact lists that you can upgrade at will. This allows you to make multiple variations of a targeted campaign for multiple lists of people with different traits and interests, which you may track through ActiveTrail’s analytics program.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially not compared to website builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform Permits You to save Your templates for after repeat usage. The templates include sterile or very threadbare ones into more vibrant and dynamic presentations. There are templates suited to makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same time was also answered 4 hours afterwards.
Regardless of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, compared to other tech Websites, ActiveTrail’s customer support might leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and use the machine to personalize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a way to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses that has a few of clients to contact, and large corporations that can scale up to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional site for one-off events or revenue, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation 2016
Designing and publishing a questionnaire is a simple and straightforward process. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your polls in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Start by selecting from one of those well-designed pre-made templates categorized by context and purpose, such as fresh tech product, restaurant promotion or holiday advertisement.
At this phase, half of this job has been performed for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form into your blog, which automatically adds users to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, such as the amount of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. In addition, incorporate social network blocks to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating subscribers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There is added functionality to schedule the when you want to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a Considerable variety of options for promotion Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation 2016
Every automation process has a start and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, create an automation to send readers an email on their birthdays, then following a timed delay of your choosing, yet another email may be sent that reminds contacts to buy products they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact information without having to find and edit individual contacts.
Another excellent resource for contact import management is the import Background section, which provides you a synopsis of all imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of choices looking for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and lively automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to plan your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
However, the least tech-savvy user can use the applications easily, Selecting you won’t have to employ extra staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which each single Functionality can be found across each and every tier. Users don’t need to worry about not obtaining key attributes for picking a more affordable price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, beginning at $500 for up to 500 contacts. Marketing Automation 2016
The email and SMS bundles have their own independent pricing models. All these are one off payments where consumers receive a set amount of mails or SMS to send to get a set price, which is beneficial for businesses seeking to perform just one email or SMS blast. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is very important to business seeking to build their client base and expand the range of their brand. With low prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.