Why Go With ActiveTrail Marketing Automation 2017
ActiveTrail.com does not require Any sort of marketing or tech experience, and even a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message effort but you are concerned your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages delivered to your contacts go out at the right time of day when they’re most-likely to get started. Marketing Automation 2017
The platform also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and includes detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the sort of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and searching for custom features for their demands.
Ecommerce businesses and online stores.
Marketers that want to automate their customer journeys.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email these days, particularly with virtually everyone carrying out a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop better campaigns. It’s also effective at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Great way to guarantee automated interaction with clients anytime they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in multiple ways in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit “make an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of alternatives. Here you can upload images and create a gallery on your account which you easily pull pictures from in the future. Marketing Automation 2017
The sending options are easy to Arrange according to contact lists which you can upgrade at will. This permits you to create multiple versions of a targeted effort for multiple lists of people with different traits and interests, which you can track through ActiveTrail’s analytics program.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to site builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for later repeat usage. The templates range from sterile or quite threadbare ones to more vibrant and lively demonstrations. There are templates suited to makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic designs, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same period was answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer support might leave something to be desired. There’s not any live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two and then use the machine to personalize the messages to your customers.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a small number of customers to contact, and large corporations who can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to create a special promotional site for one-off events or sales, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation 2017
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You are able to integrate your polls into your automation workflows.
Pick between open-ended, single, multi-select and private info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) which provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Start by selecting from among those most popular pre-made templates categorized with context and purpose, such as new tech merchandise, restaurant advertising or holiday advertising.
At this phase, half of the work has been done for you. All you Have to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, pictures, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The usefulness of this service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type into your site, which adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration type. In addition, incorporate social networking cubes into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating readers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail Provides a Considerable number of options for marketing Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation 2017
Every automation process has a start and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, create an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email could be sent which reminds contacts to buy products they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to edit and find individual contacts.
Another Superb resource for contact import management is that the import History section, which gives you an overview of all imported contacts. From here, determine how many contacts were added, updated, deleted, as well as how many mistakes there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly fix the matter.
Benefits of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of options searching for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complex and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to plan your automation in this manner so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
However, the least tech-savvy user can use the applications easily, Selecting you won’t need to hire additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade where each single Functionality can be found across each and every tier. Users do not have to fret about not accessing key attributes for choosing a more affordable price program.
The pricing is based on the number of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation 2017
The email and SMS bundles have their own independent pricing models. All these are one off payments where users get a set amount of emails or SMS to send for a set cost, which is beneficial for companies seeking to do a single email or SMS burst. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is very important to company seeking to build their client base and expand the range of their brand. With low prices and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.